18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.weiboTencent Holdings LimitedView

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .weibo gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Tencent also seeks to foster the online reputation of its Weibo services and to provide an authoritative internet space through which internet users are able to communicate with each other and Tencent’s services. The ability to create domain names on demand for its micro-bloggers , as well as for specific marketing, specialty service and product development, supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .weibo gTLD will make positive contributions to the wider internet community by providing:


DIFFERENTIATION (INCREASED TRUST):

The .weibo gTLD will simplify how internet users interact with Tencent’s Weibo services by providing a distinctive domain space. Internet users will be able to directly navigate to the .weibo gTLD site, as well as particular pages within the .weibo gTLD, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Tencent can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .weibo domain space through its verification process, in accordance with the registration policy. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .weibo domain space, which will differentiate the .weibo gTLD.


COMPETITION:

The differentiation of .weibo gTLD as a trusted site for Tencent Weibo services and its bloggers and members will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under the .weibo domain space. As a result, .weibo will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .weibogTLD will be distributed not only to its direct customers, but to the internet community at large, forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Tencent has the ability to create second level domain names on demand which are relevant to its customer base and services and products. These domain names will be licensed to verified users of Tencent’s Weibo services. This will enable its bloggers and users to have personalised domain names for convenient and efficient communications and social networking. Tencent is also applying for a separate IDN string in Chinese language to complement the proposed .weibo gTLD, to cater for its predominantly Chinese user base.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .weibo will provide a positive user experience, which meets the changing and growing needs of the global internet community. This is particularly important in ensuring a positive user experience for internet users interacting and communicating over the internet through social media and in particular, micro-blogging. Tencent will maintain control in the registration of domain names and license domain names to verified users of its micro-blogging service which will ensure that the new gTLD will become a high quality online space. Therefore, the.weibo gTLD will:

- provide an easy and intuitive reference and access point for internet users;

- represent authenticity of the user of the micro-blog thus promoting confidence;

- direct internet users to relevant information in a timely manner by creating domain names on demand;

- be complemented by Tencent’s separate IDN application to enable customers to interact directly in their native language;

- use geographic names for localised content to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


.weibo should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .weibo gTLD will, through its registration policy and active monitoring, reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Weibo intends to implement a registration verification process for names of public figures or names within the public interest. The verification process will ensure accuracy in the assignment of the .weibo domain name. The verification process leverages the skills of a dedicated in-house team to ensure the authenticity between an individual or a company and its desired QQ name. Additionally, the domain name registration policy will address the requirements mandated by ICANN, including rights prevention measures. The use of domain names by Tencent’s internet users under the .weibo gTLD will comply with all policy, operational and technical requirements and will adhere to applicable measures to protect customer trust and the stability of the internet.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

Tencent is committed to the protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information. Tencent complies with all relevant requirements and standards including any legislation specific to micro-blogging and social networking sites.

Tencent has also implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information.

The main aspects of its privacy policy covers:

- Consent before the collection of users’ personal information;

- Clearly identified purpose for which the data is collected such as user identification and for purposes of contact;

- Description of the type of data collected such as a user’s name, sex, age;

- Control of users’ personal information;

- Security of users’ information;

- Use of cookies;

- Use of third party ad networks such that a user’s information may be used in target advertising;


Tencent will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to mitigate the risk of misuse of the WHOIS look up facility, Tencent will publicize a notice of terms and conditions of permitted use of the data made available through a WHOIS database query. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Tencent will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Tencent and its users interacting with Tencent online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .weibo gTLD. Tencent already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include a variety of security technologies and procedures.

Tencent will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .weibo domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity, as well as increasing overall awareness of the .weibo domain. As one of the largest internet media companies, Tencent will promote the gTLD through its existing media platforms, such as Tencent Weibo, QQ and SNS. Tencent will engage with the different markets for its new .weibo domain names, including reaching out to individual users through a range of events, radio promotions and on-campus promotions. Tencent will also be reaching out to commercial users, particularly those in government, media, finance and other such organisations through specific events and also reaching out to celebrities and public figures as a means of promoting the .weibo gTLD.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to the current Weibo services websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards making it a popular home for Tencent’s Weibo services.

Similar gTLD applications: (1)

gTLDFull Legal NameDetail
.微博Tencent Holdings LimitedView