18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||Detail|
|.jaguar||Jaguar Cars Limited||View|
18(b)i. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .jaguar gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Jaguar also seeks to foster its online reputation and provide an authoritative internet space through which Jaguar is able to communicate with its customers directly and effectively. The .jaguar gTLD will strengthen Jaguar’s online reputation by creating an accessible and intuitive central reference point for users to access information about Jaguar’s range of luxury cars. The ability to create domain names on demand related to Jaguar’s product range, specific marketing and specialty services supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(b)ii. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .jaguar gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .jaguar gTLD will simplify how internet users interact with Jaguar by providing a distinctive domain space. Internet users will be able to directly navigate to the .jaguar gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Jaguar can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .jaguar domain space. The new .jaguar gTLD will provide an authentic and secure global homepage through which customers can easily access information and services regarding Jaguar’s range of cars and dealerships with increased trust and confidence. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .jaguar domain space, which will differentiate interaction between internet users and Jaguar.
The differentiation of .jaguar gTLD as a trusted site for Jaguar will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .jaguar domain space. As a result, .jaguar will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .jaguar will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Jaguar which has a strong global brand and operates across more than 150 different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. The new .jaguar gTLD will create an innovative and intuitive global homepage which will enhance Jaguar’s online brand reputation and awareness and provide users with simple navigation and faster access to information about Jaguar’s products. Jaguar has the ability to create and control memorable second or third level domain names on demand, including specific domains for its range of luxury saloons and high performance sports cars, dealerships, geographic names and potentially IDNs, which are relevant to its customer base. Jaguar will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
The proposed .jaguar will provide a positive user experience, which meets the changing and growing needs of the global internet community. Jaguar will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Jaguar. Therefore, .jaguar gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- provide simple navigation and memorable second level domain names to provide users with faster access to information and resources about Jaguar’s range of cars;
- represent authenticity thus promoting user confidence;
- strengthen brand reputation and user confidence by eliminating user confusion;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- potentially use IDNs to enable customer to interact directly in their native language;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
.jaguar should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .jaguar gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(b)iv. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of Jaguar will be eligible to register domain names in .jaguar at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(b)v. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
Jaguar is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information.
Jaguar will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Jaguar and its users interacting with Jaguar online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .jaguar gTLD. Jaguar already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of Secure Sockets Layer for data protection.
Jaguar will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .jaguar domain space.
18(b)vi. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
Similar gTLD applications: (1)
|gTLD||Full Legal Name||Detail|