18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.jaguarJaguar Cars LimitedView

The new .jaguar gTLD will operate as a restricted registry, in which Jaguar Cars Limited (Jaguar) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .jaguar gTLD will be used by Jaguar to provide information and services regarding its luxury saloons and sports cars to consumers in a way that promotes trust, confidence and simplicity. The .jaguar gTLD will provide an authoritative internet space for Jaguar, its affiliates and partners that are associated with the Jaguar brand. Second and third level domains can then be utilised for specific pages for Jaguar’s car models and dealerships, as well as for marketing purposes, with internet users assured of brand authenticity.

Jaguar is a premium car company that designs, develops, manufactures and markets a range of high performance luxury saloons and specialist sports cars. Jaguar is a subsidiary of Jaguar Land Rover PLC. Jaguar has a proud heritage of producing innovative, luxury cars with its pioneering saloon unveiled in 1935 and first sports car launched three years later. Over the decades Jaguar has consistently produced a range of classic sports cars, including the iconic Jaguar E-type, and has enjoyed huge success in motor racing events around the world. Today, Jaguar operates in over 150 countries and employs over 7,000 people in the UK and across the world. Jaguar is experiencing strong demand for its cars and recorded revenue for the most recent 15 month period of over GBP 3.2 billion. Jaguar constantly updates and improves its product range as part of the company’s commitment to provide technically advanced and competitively priced luxury cars. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities. The new .jaguar gTLD will enhance Jaguar’s position as an innovative, forward-thinking car company, strengthen global online awareness of the Jaguar brand and provide an easily accessible and intuitive reference point for users to access information about Jaguar’s range of luxury sports cars.

Since the inception of the current domain name system, business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is constantly growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. The .jaguar gTLD will facilitate greater trust and assurance from internet users connecting with Jaguar online, whilst still allowing convenient and efficient interaction.

Jaguar’s mission and purpose of the proposed gTLD share ICANN’s initiatives to promote public interest. Jaguar is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
-consumer trust: .jaguar will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Jaguar and its affiliate entities, at this stage, which will provide added consumer trust that .jaguar domain names are trustworthy. As .jaguar domain names are subject to registration standards, policies and procedures under Jaguar’s control, this eliminates the possibility of malicious conduct within the .jaguar domain space;
-competition: the gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .jaguar will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
-consumer choice: the new gTLD will enable user-driven improvements and innovations assisting Jaguar’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Jaguar. As Jaguar has effective control over the registration and use of domain names under .jaguar, this will also contribute towards general service innovations on the internet.

Given the restricted nature of the .jaguar gTLD, the projected number of registration is likely to be limited, with about 50 to 150 domain names registered in the first three years. The number of registrations is likely to increase as Jaguar updates its product range and develops new car models and marketing campaigns.
As the new .jaguar gTLD expands, Jaguar will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Jaguar will keep ICANN reasonably informed of any material developments relating to .jaguar gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

Jaguar intends to create relevant domain names including Jaguar’s products, services and geographic names at the second or third level. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Jaguar may use geographic names to localise its websites in countries in which it operates. The use of geographic names is intended to:
- connect internet users with relevant information as applicable to the territory; and
- comply with required rules and regulations in the national territory.

Jaguar does not intend to utilise Internationalized Domain Names (IDNs) at the second level initially. However, as the use of the .jaguar gTLD evolves, Jaguar may utilise IDNs within the .jaguar domain space to allow internet users to engage with .jaguar in their native language, creating a more positive user experience and encouraging diversity.
Jaguar is a famous global brand with its trademarks registered in 130 countries and territories for categories including: Vehicles including engines, body parts and transmissions (Class 12); Paper goods and printed matter (Class 16); Clothing (Class 25); Advertising and business services (Class 35); and Insurance and financial services (Class 36).

Jaguar has an extensive domain portfolio including domain names with an exact match to the “Jaguar” trademark and the applied for .jaguar string in the following spaces:
- gTLDs: jaguar.com, jaguar.jobs, jaguar.mobi and jaguar.tel
- ccTLDs: jaguar.at, jaguar.be, jaguar.bg, jaguar.ca, jaguar.co, jaguar .co.hu, jaguar.co.il, jaguar.co.jp, jaguar.co.nz, jaguar.co.uk, jaguar.co.za, jaguar.com.au, jaguar.com.cn, jaguar.com.dm, jaguar.com.do, jaguar.com.gr, jaguar.com.gt, jaguar.com.mt, jaguar.com.pa, jaguar.cz, jaguar.de, jaguar.dk, jaguar.dm, jaguar.fr, jaguar.ie, jaguar.in, jaguar.ir, jaguar.it, jaguar.lk, jaguar.lu, jaguar.ma, jaguar.my, jaguar.nl, jaguar.ps, jaguar.pt, jaguar.ru, jaguar.se, jaguar.sg, jaguar.ua, jaguar.us.
Jaguar also has around 250 existing domain names containing the “Jaguar” trademark.

Jaguar believes that the .jaguar gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. Jaguar trademarks are a leading global brand with strong reputation in countries all around the world. Jaguar has used the term Jaguar in conjunction with its luxury car businesses for almost 80 years. As such, the Jaguar brand is synonymous with distinctive, luxury saloons and high-performance sports cars.

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gTLDFull Legal NameDetail
.landroverLand RoverView
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.tatamotorsTata Motors LtdView
.aflAustralian Football LeagueView