18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .lupin gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Lupin also seeks to enhance its online identity and reputation as a trusted global pharmaceutical brand on the worldwide web. The new .lupin gTLD will also create and provide an authoritative internet space through which Lupin would be able to communicate with its customers and othey key audiences and stakeholders directly and effectively. Lupin seeks to use the .lupin domain space to disseminate pharmaceutical information to its global customers, creating a meaningful interaction with all of its stakeholders. Lupin also plans to introduce its other brands under the .lupin domain space. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .lupin gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .lupin gTLD will simplify how internet users interact with Lupin by providing a distinctive domain space. Internet users will be able to directly navigate to the .lupin gTLD site, saving time and resources searching for Lupin’s official site. This will not only provide fast, direct and simplified navigation for Lupin’s users but also promote Lupin’s search visibility and increase internet traffic throughout its websites. Lupin plans to provide its customers, partners and stakeholders with personalised domain names under the .lupin domain space to promote accessibility to their account details, saved searches and email alerts regarding Lupin’s information. Committed to providing affordable generic drugs to improve the health and wellbeing of individuals, the .lupin gTLD will also enable Lupin to disseminate information about diseases and the relevant prescription drug information to patients worldwide, thereby providing more affordable and direct access to its users. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which creates and seeks to exploit consumer confusion. Lupin can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .lupin domain space. Lupin will incorporate its brands under the .lupin domain to signal brand authenticity and authority and prevent consumer confusion from counterfeit drugs. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under the .lupin domain space, which will differentiate interaction between internet users and Lupin.
As a leading global company in the pharmaceuticals space, Lupin desires to be a forerunner in the implementation of the new gTLD development. The differentiation of the .lupin gTLD as a trusted site for Lupin will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under the .lupin domain space. As a result, .lupin will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .lupin gTLD will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations in establishing a coherent global online brand identity and presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for global organisations such as Lupin who work across many different jurisdictions and geographical markets. The availability of the domain name under the .lupin gTLD will strengthen its global online presence under one unified Lupin brand, creating an exclusive digital brand identity. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. With the .lupin domain space, Lupin has the ability to create second or third level domain names including the use of simple geographic names on demand which are relevant to its customer base, services and products. Lupin will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
The proposed .lupin gTLD will provide a dynamic & coherent user experience, which meets the changing and growing needs of the global internet community. Lupin will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Lupin. Therefore, the .lupin gTLD will:
- provide affordable access to authentic and reliable information on diseases and drugs to internet users;
- allow the creation of personalised domain names for Lupin’s customers and stakeholders at a later stage, such as username.lupin, to promote customer satisfaction;
- provide an easy and intuitive reference and access point for internet users by unifying Lupin’s brands in the .lupin domain space;
- represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- allow the use of IDNs at a later stage to enable customers to interact directly in their native language;
- use geographic names to localise Lupin’s websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen Lupin’s brand reputation as a trusted global pharmaceutical brand and ensure user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
As the new .lupin gTLD expands and evolves, Lupin may consider offering personalised domains to its customers and partners (including hospitals, medical practitioners and pharmacists), stakeholders, resellers and distributors at a later date. In this endeavour, Lupin will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lupin will keep ICANN reasonably informed of any material developments relating to the .lupin gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.
The .lupin gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .lupin gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.
The proposed registration policy is attached in response to Question 28.
Only Lupin will be eligible to register domain names in .lupin at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
Lupin is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information in relevant jurisdictions where Lupin operates as well as complying with internationally recognised standards of privacy protection.
- Pledge on privacy
- Intended use of personal data
- Non-disclosure of information
- Right of access
- Data transfer abroad
Lupin will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Lupin and its users interacting with Lupin online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .lupin gTLD. Lupin already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of an industry standard firewall and the use of password protection.
Lupin will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .lupin domain space.
18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity. The media plan would include a global press release & press events based around the .lupin gTLD. It will also include an active above the line program & events that would seek to promote the domain. The domain would also be included in all official collaterals created, developed and used by Lupin.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
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