18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.gleanLifestyle Domain Holdings, Inc.View

The goal of .glean is to provide high quality, authentic programming, information and online experiences for individuals interested in travel, lifestyle, home improvement, cooking, restaurants, food, home life, entertaining, self-help and other related concepts, topics and activities. The reputation of SNI’s family of lifestyle brands is well recognized as a single source for high quality entertainment, instruction, travel, do-it-yourself, recipes, education and tips and tools to better enjoy life, make improvements inside and out of the home, travel and enjoy new experiences in an ever increasing connected world. The level of service to its customers is highly regarded as the single most trusted source for fun and interesting edutainment for lifestyle related activities.

Internet users will benefit because .glean will provide an enhanced online experience from the existing family of SNI’s lifestyle branded .coms through its ability to build more personalized experiences for internet users and provide greater control over the domain as a registry operator.

.glean intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system and the Applicant will carefully monitor and safeguard the user experience to provide users confidence that they have found the well-known, famous SNI’s family of brands, and can be certain that users will find the high quality content, information and experiences associated with the SNI’s family of brands they know and trust. For new users, they will quickly come to recognize that the brand glean stands for authentic, high quality, trusted sources for lifestyle related entertainment, experiences, products and services.

.glean will provide users who navigate within .glean privacy protection similar to what is currently provided on the SNI’s family of brand .coms. The Applicant will annually review and audit these policies to ensure that all best practices are being utilized to protect the safety, security and confidentiality of its users.

.glean will further benefit internet users by creating additional opportunities to strengthen the consistency of the delivery of the lifestyle brand. It will enhance the lifestyle brand consistency by creating numerous subdomains under the .glean TLD that have not been available under the existing top level domain namespace. Further, the .glean TLD creates the possibility that these to-be-created subdomains will be more precisely targeted to internet users that will use them, more focused on content associated with the TLD under which they will reside, and more relevant to the TLD (i.e., there will be an increased nexus between the TLD utilized and the content, information and experiences associated with the SNI’s family of lifestyle brands).

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gTLDFull Legal NameDetail
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