18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.statoilStatoil ASAView

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .statoil gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Statoil also seeks to foster its online reputation and provide an authoritative internet space through which Statoil is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .statoil gTLD will make positive contributions to the wider internet community by providing:


DIFFERENTIATION (INCREASED TRUST):

The .statoil gTLD will simplify how internet users interact with Statoil by providing a distinctive domain space. Internet users will be able to directly navigate to the .statoil gTLD site, including its activities, projects and campaigns, directly, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Statoil can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .statoil domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .statoil domain space, which will differentiate interaction between internet users and Statoil.


COMPETITION:

The differentiation of .statoil gTLD as a trusted site for Statoil will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .statoil domain space. As a result, .statoil will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .statoil will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Statoil who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. With the .statoil domain space, Statoil will have the ability to streamline second or third level domain names including the use of geographic names and IDNs on demand which are relevant to its customer base, services and products. Statoil will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .statoil gTLD will provide positive user experience, which meets the changing and growing needs of the global internet community. Statoil will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Statoil. Therefore, the .statoil gTLD will:

- provide an easy and intuitive reference and access point for internet users;

- represent authenticity thus promoting user confidence;

- direct internet users to relevant information in a timely manner by creating domain names on demand;

- use IDNs to enable customers to interact directly in their native language;

- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


The .statoil gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution existing processes, the .statoil gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only affiliate entities of Statoil will be eligible to register domain names in .statoil. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

Statoil is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information. Statoil is committed to protection of personal and privacy information including sensitive information, irrespective of its origin.

The use of such privacy and confidential information will be in accordance with individual authorisations where access to such information will be limited. The use of information to enable cooperation across professional, geographical and organisational boundaries including retention of information will be in compliance with all relevant legal requirements including the Personal Data Act of 2000 (Norway).

Privacy is of fundamental concern to most of Statoil’s customers as such Statoil has a strong interest in ensuring a high level of privacy protection for its customers. Risk based assessments is used to ensure that the confidentiality, integrity and availability of information is achieved. This is reflected in the design, configuration, operation and maintenance of our applications and systems. The information security risk level in the organisation shall be actively monitored, security incidents registered and necessary actions applied.

Statoil also has implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. Statoils’ privacy policy informs internet users that any personal information collected and stored will be used exclusively to assist Statoil to provide the requested services and information to such users.

As the .statoil gTLD will only be available to affiliate entities of Statoil, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Statoil will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Statoil will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policies. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Statoil will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Statoil and its users interacting with Statoil online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new gTLD. Statoil already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include: a layered approach to both infrastructure and systems with multiple technical, logical and human barriers. Statoil uses firewalls, two-factor authentication for remote access and Transport Layer Security (TLS)⁄ Secure Sockets Layer (SSL) encryption to secure the privacy and integrity of applications and its users. All IT components and⁄or solutions in Statoil will continue to have measures to protect against malicious attacks and unauthorised access.

Statoil will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .statoil domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

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