18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.capitalDelta Mill, LLCView

Q18A SV CHAR: 6913

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

ABOUT DONUTS’ RESOURCES
Donuts’ has raised more than US$100 million from a number of capital sources for TLDs. Our well-resourced, capable and skilled organization will operate these TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THE .CAPITAL TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

The .CAPITAL TLD will be attractive to registrants with a connection to financial investment and management and the use and provision of financial services. This is a broad and diverse group and may include, but isn’t limited to, investment managers, venture capital organizations and other related businesses. The TLD is also useful to describe centralization or concentration of a concept or product (e.g., entertainment.capital or intellectual.capital). This TLD would be safely operated in the best interests of legitimate registrants who approach the TLD from a variety of perspectives.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.

Similar gTLD applications: (306)

gTLDFull Legal NameDetail
.realtyDash Bloom, LLCView
.realestateNew North, LLCView
.accountantsKnob Town, LLCView
.企业Dash McCook, LLCView
.immoAuburn Bloom, LLCView
.商店Wild Island, LLCView
.sucksDog Bloom, LLCView
.failAtomic Pipe, LLCView
.娱乐Will Bloom, LLCView
.exposedVictor Beach, LLCView
.gripeCorn Sunset, LLCView
.wtfHidden Way, LLCView
.dentistOuter Lake, LLCView
.游戏Spring Fields, LLCView
.cpaTrixy CanyonView
.ltdOver Corner, LLCView
.tennisCotton Bloom, LLCView
.dentalTin Birch, LLCView
.architectSpring Frostbite, LLCView
.llcFoggy North, LLCView
.gmbhExtra Dynamite, LLCView
.financialJust Cover, LLCView
.universityLittle Station, LLCView
.skiWild Lake, LLCView
.rugbyAtomic Cross, LLCView
.hockeyHalf Willow, LLCView
.corpCotton Fields, LLCView
.reisenNew Cypress, LLCView
.golfLone falls, LLCView
.lawyerAtomic Station, LLCView
.mortgageOuter Gardens, LLCView
.careGoose CrossView
.spaFoggy Sunset, LLCView
.radioTin Dale, LLCView
.churchHolly Fileds, LLCView
.attorneyVictor North, LLCView
.floristHalf Cypress, LLCView
.soccerFoggy Shadow, LLCView
.futbolAtomic Falls, LLCView
.baseballSilver Pass, LLCView
.financeCotton Cypress, LLCView
.vetWild Dale, LLCView
.clinicGoose Park, LLCView
.taxStorm Orchard, LLCView
.legalBlue Falls, LLCView
.claimsBlack Corner, LLCView
.ecoLittle Birch, LLCView
.codesPuff Willow, LLCView
.lawCorn Dynamite, LLCView
.creditcardBinky Frostbite, LLCView
.hospitalRuby Pike, LLCView
.todayPearl Woods, LLCView
.limitedBig Fest, LLCView
.loansJune Woods, LLCView
.healthcareSilver Glen, LLCView
.footballFoggy Farms, LLCView
.hotelSpring McCook, LLCView
.insurePioneer Willow, LLCView
.basketballLittle Hollow, LLCView
.filmOuter Avenue, LLCView
.gamesFoggy Beach, LLCView
.mbaLone Hollow, LLCView
.doctorBrice Trail, LLCView
.juegosGoose Gardens, LLCView
.medicalSteel Hill, LLCView
.fundJohn Castle, LLCView
.charityCorn Lake, LLCView
.insuranceAuburn Park, LLCView
.healthGoose Fest, LLCView
.musicVictor CrossView
.sarlDelta Orchard, LLCView
.cricketLittle Cover. LLCView
.solutionsSilver Cover, LLCView
.suppliesAtomic Fields, LLCView
.salonOuter Orchard, LLCView
.restaurantSnow Avenue, LLCView
.rentalsBig Hollow,LLCView
.propertiesBig Pass, LLCView
.photosSea Corner, LLCView
.servicesFox Castle, LLCView
.securityFern Trail, LLCView
.saleHalf Bloom, LLCView
.reportBinky Glen, LLCView
.storeSand Dale, LLCView
.dataRomeo Birch, LLCView
.redSteel Keep, LLCView
.propertySteel Goodbye, LLCView
.pokerBinky Mill, LLCView
.placeSnow Galley, LLCView
.fyiSilver Tigers, LLCView
.partnersMagic Glen, LLCView
.shoesBinky Galley, LLCView
.goldJune Edge, LLCView
.schuleOuter Moon, LLCView
.solarRuby Town, LLCView
.schoolLittle Galley, LLCView
.fashionBig Dynamite, LLCView
.runSnow Park, LLCView
.sportsSteel Edge, LLCView
.storageExtra Beach, LLCView
.directoryExtra Madison, LLCView
.studioSpring Goodbye, LLCView
.rentPearl Town, LLCView
.recipesGrand Island, LLCView
.consultingPixie Station, LLCView
.racingBlack Orchard, LLCView
.supplyHalf Falls, LLCView
.productionsMagic Birch, LLCView
.casinoBinky Sky, LLCView
.plumbingSpring Tigers, LLCView
.pizzaFoggy Moon, LLCView
.phoneWild Frostbite, LLCView
.boutiqueOver Galley, LLCView
.petsJohn Island, LLCView
.nowGrand Turn, LLCView
.onlineBitter Frostbite, LLCView
.supportGrand Orchard, LLCView
.guruPioneer Cypress, LLCView
.groupRomeo Town, LLCView
.viajesBlack Madison, LLCView
.glassBlack Cover, LLCView
.giftsGoose Sky, LLCView
.gardenBrice Maple, LLCView
.searchBitter McCook, LLCView
.freeOver Keep, LLCView
.foodWild Orchard, LLCView
.flightsFox Station, LLCView
.softwareOver Birch, LLCView
.farmJust Maple, LLCView
.familyBitter Galley, LLCView
.expressSea Sunset, LLCView
.expertMagic Pass, LLCView
.equipmentCorn Station, LLCView
.enterprisesSnow Oaks, LLCView
.energyBinky Birch, LLCView
.repairLone Sunset, LLCView
.discountHolly Hill, LLCView
.dogKoko Mill, LLCView
.digitalDash Park, LLCView
.reviewsExtra Cover, LLCView
.deliverySteel Station, LLCView
.degreePuff House, LLCView
.cruisesSpring Way, LLCView
.styleBinky Moon, LLCView
.computerPine Mill, LLCView
.condosPine House, LLCView
.communityFox Orchard, LLCView
.collegeBinky Edge, LLCView
.clubKoko Manor, LLCView
.cloudDash Cedar, LLCView
.citySnow Sky, LLCView
.plusSugar Mill, LLCView
.cashDelta Lake, LLCView
.cateringNew Falls. LLCView
.careersWild Corner, LLCView
.picturesFoggy Sky, LLCView
.cameraAtomic Maple, LLCView
.cafePioneer Canyon, LLCView
.businessSpring Cross, LLCView
.photographySugar Glen, LLCView
.boatsBlack Shadow, LLCView
.bookDouble Bloom, LLCView
.betFoggy Way, LLCView
.partsSea Goodbye, LLCView
.bargainsHalf Hallow, LLCView
.autoBig Maple, LLCView
.audioHolly Castle, LLCView
.newsHidden Bloom, LLCView
.appLone Maple, LLCView
.agencySteel Falls, LLCView
.moneyOuter McCook, LLCView
.systemsDash Cypress, LLCView
.taxiPine Falls, LLCView
.townKoko Moon, LLCView
.toolsPioneer North, LLCView
.toysPioneer Orchard, LLCView
.venturesBinky Lake, LLCView
.shopSugar Maple, LLCView
.vipJohn Corner, LLCView
.tubeBoss Castle, LLCView
.tiresDog Edge, LLCView
.theaterBlue Tigers, LLCView
.technologyAuburn FallsView
.houseSugar Park, LLCView
.siteCorn Mill, LLCView
.showSnow Beach, LLCView
.hausPixie Edge, LLCView
.guideSnow Moon, LLCView
.gratisPioneer Tigers, LLCView
.videoLone Tigers, LLCView
.graphicsOver Madison, LLCView
.globalGoose Falls, LLCView
.gallerySugar House, LLCView
.foundationJohn Dale, LLCView
.furnitureLone Fields, LLCView
.forumJune Hollow, LLCView
.forsaleSea Oaks, LLCView
.fishFox Woods, LLCView
.flowersFern Willow, LLCView
.fitnessBrice Orchard, LLCView
.fanGoose Glen, LLCView
.exchangeSpring Falls, LLCView
.eventsPioneer Maple, LLCView
.estateTrixy Park, LLCView
.emailSpring Madison, LLCView
.engineeringRomeo CanyonView
.educationBrice Way, LLCView
.domainsSugar Cross, LLCView
.diamondsJohn Edge, LLCView
.dietPioneer Hill, LLCView
.designBlack Avenue, LLCView
.directHalf Trail, LLCView
.dealsSand Sunset, LLCView
.datingPine Fest, LLCView
.couponsBlack Island, LLCView
.coolKoko Lake, LLCView
.contractorsMagic Woods, LLCView
.constructionFox Dynamite, LLCView
.coffeeTrixy Cover, LLCView
.companySilver Avenue, LLCView
.clothingSteel Lake, LLCView
.cleaningFox Shadow, LLCView
.cheapSand Cover, LLCView
.chatSand Fields, LLCView
.centerTin Mill, LLCView
.casaExtra Way, LLCView
.carsKoko Castle, LLCView
.cardsFoggy Hollow, LLCView
.campDelta Dynamite, LLCView
.cabHalf Sunset, LLCView
.buyBitter Sunset, LLCView
.buildersAtomic Madison, LLCView
.broadwayGoose North, LLCView
.brokerSpring North, LLCView
.bingoSand Cedar, LLCView
.blogCorn Shadow, LLCView
.bikeGrand Hollow, LLCView
.beautyRomeo CornerView
.babyAuburn Beach, LLCView
.bandAuburn Hollow, LLCView
.auctionSand Galley, LLCView
.associatesBaxter Hill, LLCView
.artBaxter Tigers, LLCView
.apartmentsJune Maple, LLCView
.academyHalf Oaks, LLCView
.rocksRuby Moon, LLCView
.mobilePixie North, LLCView
.networkTrixy Manor, LLCView
.memorialDog Beach, LLCView
.mediaGrand Glen, LLCView
.teamAtomic Lake, LLCView
.marketingFern Pass, LLCView
.tradingLittle Manor, LLCView
.managementJohn Goodbye, LLCView
.techLone Moon, LLCView
.marketVictor Way, LLCView
.maisonVictor Frostbite, LLCView
.luxuryDash Tigers, LLCView
.loveHidden Cypress, LLCView
.mailVictor Dale, LLCView
.livingOuter Way, LLCView
.trainingWild Willow, LLCView
.limoHidden Frostbite, LLCView
.leaseVictor Trail, LLCView
.lightingJohn McCook, LLCView
.vinHolly Shadow, LLCView
.villasNew Sky, LLCView
.toursSugar Station, LLCView
.visionKoko Station, LLCView
.voteDouble Falls, LLCView
.tiendaVictor Manor, LLCView
.voyageRuby House, LLCView
.watchSand Shadow, LLCView
.homeBaxter Pike, LLCView
.webRuby Glen, LLCView
.kitchenJust Goodbye, LLCView
.landPine Moon, LLCView
.tipsCorn Willow, LLCView
.websiteFern Edge, LLCView
.shoppingSea Tigers, LLCView
.jewelryWild Bloom, LLCView
.weddingWild Madison, LLCView
.vacationsAtomic Tigers, LLCView
.worksLittle Dynamite, LLCView
.wineJune Station, LLCView
.instituteOuter Maple, LLCView
.internationalWild Way, LLCView
.industriesOuter House, LLCView
.ticketsAtomic McCook, LLCView
.hostingTrixy Birch, LLCView
.worldBitter Fields, LLCView
.singlesFern Madison, LLCView
.zoneOuter Falls, LLCView
.yogaVictor Falls, LLCView
.helpPioneer Gardens, LLCView
.hotAuburn Hill, LLCView
.holidayGoose Woods, LLCView
.holdingsJohn Madison, LLCView
.movieNew Frostbite, LLCView
.creditSnow Shadow, LLCView
.lifeTrixy Oaks, LLCView
.liveHalf Woods, LLCView
.coachKoko Island, LLCView
.investmentsHolly Glen, LLCView
.surgeryTin Avenue, LLCView
.incBaxter Sunset, LLCView