18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||Detail|
|.rmit||Royal Melbourne Institute of Technology||View|
18(b)i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation?
The key goals of the proposed new .rmit gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. RMIT also seeks to foster its online reputation and provide an authoritative internet space through which RMIT is able to communicate with its students directly and effectively. The ability to create domain names on demand related to specific courses, degrees, events, specialty services and marketing supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(b)ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
It is anticipated that the proposed .rmit gTLD will make positive contributions to the wider internet community by providing:
Differentiation (Increased trust):
The .rmit gTLD will simplify how internet users interact with RMIT by providing a distinctive domain space. Internet users will be able to directly navigate to the .rmit gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. RMIT can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .rmit domain space. The .rmit gTLD will provide a trusted online platform for RMIT to provide information and services to its current and prospective students. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .rmit domain space, which will differentiate interaction between internet users and RMIT.
The differentiation of .rmit gTLD as a trusted site for RMIT will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .rmit domain space. As a result, .rmit will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .rmit will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
With the increasing expansion of the internet community and the need for delivery of online education continually increasing , the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in the existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as RMIT who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. RMIT has the ability to create second or third level domain names on demand, including the use of its courses, degrees, events and online services, as well as geographic names and IDNs, which are relevant to its students and staff. RMIT will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
The proposed .rmit will provide a positive user experience, which meets the changing and growing needs of the global internet community. RMIT will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by RMIT. Therefore, the .rmit gTLD will:
- provide innovative online services to its current and prospective students;
- create second level domain names for RMIT’s courses, degrees, campues and events;
- provide an easy and intuitive reference and access point for students and internet users;
- strengthen brand reputation and user confidence by eliminating user confusion represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- use IDNs to enable customer to interact directly in their native language;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- provide a secure environment for students to transfer and access personal information;
- enhance security and minimise security risks by implementing necessary technical and policy measures; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
RMIT will utilise Internationalized Domain Names (IDNs) at the second level, initially including: French, Vietnamese and Chinese. The use of IDNs will allow internet users to engage with .rmit in their native language, creating a more positive user experience and encouraging diversity. As the use of the .rmit gTLD evolves, it is anticipated that the use of IDNs, including additional languages, will increase within the .rmit domain space.
The .rmit gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .rmit gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(b)iv. Provide a complete description of the applicantʹs intended registration policies in support of the goals listed above.
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of RMIT will be eligible to register domain names in .rmit at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures. As the use of the .rmit gTLD expands and evolves, RMIT may consider expanding the use of .rmit gTLD’s at a later date. Such expansion processes will comply with all policy, operational and technical requirements and will adhere to applicable measures to protect customer trust and the stability of the internet.
18(b)v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
RMIT is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information.
RMIT will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both RMIT and its users interacting with RMIT online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .rmit gTLD. RMIT already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include: the use of firewalls, encryption through Secure Sockets Layer, and user authentication.
RMIT will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .rmit domain space.
18(b)vi. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
The proposed new gTLD will be publicised by an extensive and appropriate communications plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
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