18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.ivecoFiat Industrial S.p.A (società per azioni)View

(a) Describe the mission⁄purpose of your proposed gTLD

Fiat Industrial SpA seeks the proposed .iveco gTLD as a restricted, exclusively-controlled gTLD for the purpose of expanding Fiat Industrial SpA’s ability to:
create a connected digital presence and personalized brand experience for customers and other business partners;
deliver product and service marketing⁄advertising;
enable marketing campaign activation;
facilitate secure interaction and communication with individuals and entities with whom Fiat Industrial SpA has a business relationship;
improve business operations;
simplify Internet user navigation to information about Fiat Industrial SpA products and services;
demonstrate market leadership in protecting customer privacy and confidential information online; and
meet future client expectations and competitive market demands.




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