18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.corpDOTCORP LIMITEDView

18(c)What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)?
Although DotCorp Limited intends to offer .CORP TLD to eligible registrants, it is expected that trademark owners may wish to apply for 2nd level string in this restricted TLD. DotCorp Limited shall conform to necessary requirement in the ICANN New gTLD program Applicant Guidebook as well as ICANN Registry Agreement in regards to trademark protection (i.e. utilization of trademark clearinghouse on required Sunrise and Trademark Claim services, URS, etc.), as well as relevant domestic and international rules or best practices. What’s more, the reservation policy and Sunrise ⁄ Land Rush policy will contribute to both the governments and corporations. Corporations will get more chance to get a satisfied suitable .CORP gTLD domain name. This shall also provide eligible registrants and users at-large with a single trusted source for DotCorp Limited with a substantially lower risk of fraud and⁄or scams for its customers. DotCorp Limited believes that the safeguards set forth in the Applicant Guidebook and the proposed business modeled outlined in Section 18(a) will minimize and potential negative social costs.

What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?
All available second-level strings of .CORP (e.g. example.CORP) will be allocated only to the eligible corporation registrant who can only be a corporation verified legally and appropriately by local government. All .CORP domain name registered will be checked annually to make sure the corporation remain validly registered and active in good standing according to the local government. A restricted model will be adopted, according to which a corporation can only register one .CORP initially.
These restricted policies of .CORP urge registrant to apply for the domain name on its need instead of registration multiple domain names to protect its name.

How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?
DotCorp Limited anticipates that there will be multiple applications for a particular domain name during the initial period. DotCorp Limited will set periods such as Sunrise, Land Rush to solve such problem.

The launch of the .CORP gTLD will go through three phases in the initial period. The first phase called Sunrise period, opened to corporations who are trademark holders and service mark holders according to the defined ICANN processes for checking a registration request and alerting trademark holders of potential rights infringement. This phase will last at least three months. If more than one applicant have submitted applications during this phase for an identical domain name, such domain name will be registered following the outcome of an auction process. The Sunrise period will be an exclusive period of time for corporation applicants who meet the requirements of registration policies at the same time have the exact trademark and service mark according to the second level string of .CORP gTLD they apply for. It may avoid cyber-squatting and fraud registration for well-known and farsighted corporations.

After Sunrise period, Land Rush Period is introduced to other corporations. During this period, any interested corporation shall have the opportunity to submit a application for one second level of .CORP domain names that were not previously registered or applied for during the Sunrise Processes. If more than two applicants have submitted an application during this phase for an identical Domain Name, such domain name will be registered following the outcome of an auction process.

Depending on market demand and corporation user’s expectation, DotCorp Limited executes a phase for a broader corporation marketplace with unshakable strict authentication mechanism which is called Common General Availability Registration. DotCorp Limited plans to refer to past gTLD operation practices to resolve multiple applications for a particular domain name in first-come⁄first-serve basis.

Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
DotCorp Limited understands the discount benefits and price sensitivity to the market it currently serves. It is irresponsible for DotCorp Limited to determine any pricing strategy at this point, which may sacrifice registry’s long-term profitability and lead to financial risk of the registry. Due to the restricted model of the .CORP, DotCorp Limited bears high cost of operation and will not offer any discount. Therefore, DotCorp Limited will not make the decision of offering introductory discount pricing or bulk registration discount at this point. However, DotCorp Limited might sponsor registrars considering their general registration performance and their management capabilities.

Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

DotCorp Limited will offer the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Sticking to the policy of .CORP, DotCorp Limited suggests the term of Sunrise and Land Rush be five years at least and the term of General Availability be two year at least. DotCorp Limited will consider price increases according to the domain .COM. DotCorp Limited will analyze the impact of price increases and will publish an advance written notice for price increases.

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