18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.GIFTSLucy Ventures, LLCView

18.3.1 What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)?

Lucy Ventures’ proposed operating rules, e.g. Registrant Eligibility, Name Selection Criteria, and Acceptable Use Policies, will be incorporated through the use of post registration enforcement mechanisms. These policies and their corresponding safety mechanisms will limit registrations and provide registrants and the consumers that use their services a trusted online environment. This approach should by default minimize social costs. This ecosystem provides consumers with a trusted source for reliable content with a substantially lower risk of fraud and⁄or scams. Lucy Ventures does not anticipate consumer vulnerabilities.

18.3.2 What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

Lucy Ventures believes that the proposed operation of the .GIFTS gTLD as set forth in this application has minimal known negative consequences or cost implications to consumers. To the contrary, the proposed operation of this registry will likely lead to direct and quantifiable benefits to consumers.

18.3.3 How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

If there are multiple applications for a particular domain name, Lucy Ventures intends to use the default industry resolution process, which is currently an auction mechanism.

18.3.4 Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Lucy Ventures will evaluate all potential pricing schemes in consultation with its backend registry provider as well as with its industry advisors before, during, and after launch. Given the potential paradigm shift that is likely to occur within the domain name industry as a result of ICANN’s most recent round of new gTLDs, the Lucy Ventures is neither committing to nor excluding any potential pricing schemes⁄options.

18.3.5 Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Lucy Ventures is committed to providing domain name registration services in accordance with the periods set forth in the registry agreement and providing domain name registrants with pricing predictability.

Lucy Ventures is fully committed to offering domain name registrants multi-year registrations that include pricing predictability and notice in connection with the terms of registration. Pricing for premium domain names will be determined before the domain names are offered for registration. In connection with potential premium generic domain names, there may be additional requirements that would legally bind these registrants in connection with the registration and use of these domain names. These terms will be known by this class of domain name registrants prior to the creation of any legal obligation between the parties.

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