18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.GIFTSLucy Ventures, LLCView

18.2 How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Lucy Ventures believes that the proposed .GIFTS gTLD has the potential to offer the following benefits to Internet users and consumers:

(1) To establish a trusted online marketplace for consumers seeking gift-related goods, services, and information;
(2) To provide business owners, non-profits, entrepreneurs, and other interested third parties with a specialized namespace in which to register their business name or category terms; and
(3) Provide short and memorable domain names that will facilitate the ease with which consumers can locate information online.

All domain names registered within the .GIFTS gTLD will be required to comply with the following three policies: Registrant Eligibility (who can register within the .GIFTS gTLD); Name Selection Criteria (what domain names can be registered); and Authorized Usage Policy (how the domain names can be used).

18.2.1 What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

The primary future mission and purpose of the .GIFTS gTLD is to serve as a trusted, hierarchical, and intuitive online marketplace for gift-related products, services, and information for consumers looking for gift products, services, tips, and ideas. As technologies for delivering content, goods, and services evolve, Lucy Ventures will continue to pursue and explore opportunities to enable partners, businesses, and other third parties to distribute gift-related goods, services, and information. Lucy Ventures believes that the .GIFTS gTLD has the potential to provide a virtual platform for registrants to deepen and broaden their relationships with new and existing consumers.

The .GIFTS namespace will be specifically targeted at businesses, entrepreneurs, non-profits and other organizations seeking to register their trade names and category terms in the .GIFTS space with the purpose of using the .GIFTS domain names to provide gift-related goods, services, and information to consumers. It is envisioned that the .GIFTS namespace will provide these registrants with the opportunity to register their business name or category term in an Internet medium specifically designed for this purpose. This will be ensured by Lucy Ventures’ requirement that registrants satisfy the three-fold compliance policy outlined above: Registrant Eligibility, Name Selection Criteria, and Authorized Usage Policy.

18.2.2 What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

It is anticipated that the .GIFTS gTLD will be a namespace targeted to specific group of individuals and entities, primarily those businesses seeking to provide gift-related products, services, and information. Thus, Lucy Ventures believes that the .GIFTS gTLD will offer these parties the ability to register a domain name that corresponds to their business or trade name in an intuitive namespace more specific to their business goals, instead of in the current commercial namespace that must be relied upon by all. In addition, businesses and other eligible entities that are not able to register their preferred names in the .COM space, for any number of reasons, will have another, more intuitive option. This will both differentiate these entities’ domain names from their competitors’ and allow multiple businesses with the same or similar trade names to register their names in differentiated namespaces.

Lucy Ventures intends to follow good business practices in dealing with law enforcement to create a marketplace with safeguards designed to minimize fraud and other illegal activity, e.g. its three-fold compliance policy, including Registrant Eligibility, Name Selection, and Authorized Usage. More specifics regarding the scope and implementation of these policies are set forth in the response to Questions 28, 29 and 30 of this application.

18.2.3 What goals does your proposed gTLD have in terms of user experience?

As noted above, the registrant market for .GIFTS consists of large retailers, corporations, small businesses, non-profits, industry associations, entrepreneurs, and other third parties that provide or plan to provide an online platform for consumers to purchase and access gift related products, services, and information.

Therefore, Lucy Ventures believes that the .GIFTS gTLD will provide a single trusted ecosystem experience for the millions of businesses and other entities offering gift-related goods, services, and information and their consumers in which Internet users may access content through its online, mobile, and social platforms. By providing the foundation of this trusted ecosystem, all domain name registrants in the .GIFTS gTLD will be able to share in the benefits of this collective resource. Lucy Ventures also believes that the .GIFTS gTLD will provide Internet users and consumers with short and memorable domain names that will facilitate the ease with which they can locate information online. Lucy Ventures believes that it can be a pioneer in bringing innovation in consumer choice to this new Internet medium, the .GIFTS gTLD.

18.2.4 Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

Lucy Ventures is fully committed to implementing all of ICANN’s consensus policies and other Rights Protection Mechanisms (RPMs) identified in the Applicant Guidebook. Moreover, Lucy Ventures intends to provide best-in-class safeguards that will evolve over time.

Registrant Eligibility will ensure that only those entities providing or those with a bona-fide intent to provide gift-related goods, services, and information will be able to register domains in the .GIFTS gTLD.

Name selection criteria will ensure that entities only register domain names that correspond with their business and⁄or trade name. This will minimize instances of phishing, malware, and cybersquatting in the .GIFTS gTLD registry.

Acceptable use: registrants must use domains registered in .GIFTS for bona-fide gift-related purposes.

Lucy Ventures intends to model the definitions of bona-fide use and intent, as well as registration restrictions and enforcement on the Registration Restrictions set forth for the .BIZ registry. See: http:⁄⁄www.icann.org⁄en⁄about⁄agreements⁄registries⁄biz⁄appendix-11-08dec06-en.htm.

18.2.5 Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

Lucy Ventures recognizes that this is an evolving area of law in which there is no international standard. Because the proposed business model set forth in Section 18.1.2 initially envisions .GIFTS domain names being registered to Lucy Ventures, it has a vested interest to make sure that accurate and current domain name information is readily available in connection with each domain name.

In addition, Lucy Ventures intends to incorporate contractual language in its Registry-Registrar Agreement (RRA) modeled after language which has been included in the template Registry Agreement, and which has been successfully utilized by existing ICANN gTLD Registry Operators. The template Registry Agreement states “Registry Operator shall (i) notify each ICANN-accredited registrar that is a party to the registry-registrar agreement for the TLD of the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to Registry Operator by such registrar is collected and used under this Agreement or otherwise and the intended recipients (or categories of recipients) of such Personal Data, and (ii) require such registrar to obtain the consent of each registrant in the TLD for such collection and use of Personal Data. Registry Operator shall take reasonable steps to protect Personal Data collected from such registrar from loss, misuse, unauthorized disclosure, alteration or destruction. Registry Operator shall not use or authorize the use of Personal Data in a way that is incompatible with the notice provided to registrars.ʺ

18.2.6 Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

As noted in 18.2.2, most of the generic-term gTLDs that ICANN has approved have primarily been operated by Internet start-ups created solely for the provision of domain name registration services, e.g., .INFO (Afilias), .BIZ (Neustar), and .TRAVEL (Tralliance). The .GIFTS gTLD will likely be operated in a similar manner.

Lucy Ventures will seek to leverage Afilias’ existing network of registrars to expand the distribution network of its gTLD and facilitate outreach and communication.

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