18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.latrobeLa Trobe UniversityView

18(b)i. WHAT IS THE GOAL OF YOUR PROPOSED GTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .latrobe gTLD are consistent with ICANN’s Affirmation of Commitments: to promote user trust, competition and user choice. La Trobe also seeks to foster its online reputation as an education provider of high repute and provide an authoritative internet space through which La Trobe is able to communicate with its prospective and current student body, supporters, educators, staff, and other related parties, directly and effectively. La Trobe aims to create infinite possibilities for its students, staff and the community through education and research. The ability to create domain names on demand under the .latrobe domain space related to specific initiatives and developments clearly supports these goals. The key purposes for the .latrobe gTLD will be to:

- provide gateways to audience content;
- attract and recruit high quality students and staff (including promoting courses that La Trobe offers);
- enable access to online education;
- promote La Trobe’s achievements and activities;
- promote La Trobe’s quality teaching and the learning experience it offers;
- attract research funding; and
- reinforce the La Trobe brand, and its credibility as a provider of high quality tertiary education and research.

The .latrobe domain space will not only be used as La Trobe’s key marketing and promotional channel, to protect and enhance La Trobe’s brand online but also to support the delivery of high-quality education online. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(b)ii. WHAT DO YOU ANTICIPATE YOUR PROPOSED GTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .latrobe gTLD will make positive contributions to the wider internet community by providing:

DIFFERENTIATION (INCREASED TRUST):
The .latrobe gTLD will simplify how internet users, including students and educators, interact with La Trobe for various purposes, by providing a distinctive domain space, where such internet users will be able to easily access the information they need, anytime, anywhere, via a range of devices. With the proposed .latrobe gTLD, internet users will be able to directly navigate to the .latrobe gTLD site, saving time and resources searching for the correct site or sub-site, or for relevant information that resonates with the user. La Trobe seeks to use the .latrobe domain space to provide its internet users with an online experience that would make them feel engaged, empowered and convinced of La Trobe’s transformative possibilities. The proposed .latrobe gTLD will also provide an exciting new way of creating shorter and memorable URLs making it easier and simpler to communicate for educational and related purposes. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit user confusion. La Trobe can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .latrobe domain space. Together with user trust, internet users will be able to rely on the authoritativeness of the domain names under the .latrobe domain space, which will differentiate interaction between internet users and La Trobe online.

COMPETITION:
The differentiation of the .latrobe gTLD as a trusted site for La Trobe will drive existing and new TLD registry operators to make improvements in mechanisms to improve user trust of their TLDs. Internet users will be encouraged to interact with domain names under the .latrobe domain space. As a result, .latrobe will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .latrobe gTLD will be distributed not only to its direct users, but to the internet community at large forcing improved and competitive services in the market place.

INNOVATION:
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in the existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. La Trobe has the ability to create second or third level domain names which are relevant to its user base, services and products. With the ability to create domain names customised by course and by audience type such as mba.latrobe and alumni.latrobe respectively, La Trobe will be able to use the .latrobe domain space to engage with its potential users on a more intimate level. La Trobe will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater user choice.


18(b)iii. WHAT GOALS DOES YOUR PROPOSED GTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .latrobe gTLD will provide a positive user experience, which meets the changing and growing needs of the global internet community. La Trobe will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by La Trobe. Therefore, the .latrobe gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- provide shorter and memorable URLs thereby promoting brand recall and making it more communicable for promotional and marketing purposes;
- promote user engagement by providing La Trobe with the ability to create second or third level domain names customised to La Trobe’s courses and audience types such as mba.latrobe and alumni.latrobe respectively;
- represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- allow the use of IDNs at a later stage to enable users to interact directly in their native language;
- allow the use of geographic names at a later stage to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.

At this stage, La Trobe does not intend to use geographic names and⁄or IDNs at the second level. However, as the use of the .latrobe gTLD evolves, La Trobe may utilise geographic names and⁄or IDNs within the .latrobe domain space in accordance with registration policy. The use of geographic names and⁄or IDNs is intended to:
- connect internet users with relevant information as applicable to the territory;
- comply with required rules and regulations in the relevant territory; and
- allow internet users to engage with .latrobe in their native language, creating a more positive user experience and encouraging diversity.

The .latrobe gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system already allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .latrobe gTLD will additionally reduce potential abuses in the registration processes and overall costs to internet users by restricting the eligibility criteria for second and third level domain names in this space. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(b)iv. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only organisations and bodies related to or affiliated with La Trobe will be eligible to register domain names in .latrobe at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.

18(b)v. WILL YOUR PROPOSED GTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

La Trobe is committed to the protection of privacy and confidential information in accordance with its objective of increasing user trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and users’ confidential information including Information Privacy Act 2000 (Victoria, Australia), Health Records Act 2001 (Victoria, Australia) and Freedom of Information Act 1982 (Commonwealth, Australia).

Privacy is of fundamental concern to La Trobe’s users as such La Trobe has a strong interest in ensuring a high level of privacy protection for its users as demonstrated by the implementation of its various policies including ‘Privacy – Personal Information Procedure’ (Policy Database Document Reference Number 514010D dated 6 May 2002) and ‘Privacy – Health Information Procedure’ (Policy Database Document Reference Number 541012D dated 6 May 2002). La Trobe has implemented its own privacy statement to outline how La Trobe will manage personal information collected through the use of its website, demonstrating its commitment to the protection of user privacy and confidential information. La Trobe ensures that the personal information collected on its websites will only be used and disclosed for the purpose(s) for which it was collected. Any other type of use and disclosure will require the user’s consent, or be in accordance with prescribed exemptions under privacy laws.

As the .latrobe gTLD will only be available to organisations and bodies related to or affiliated with La Trobe initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. La Trobe will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, La Trobe will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

La Trobe will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both La Trobe and its users interacting with La Trobe online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .latrobe gTLD. La Trobe already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of firewalls, Secure Sockets Layer (SSL) data encryption and password authentication.

La Trobe will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .latrobe domain space.


18(b)vi. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.

Information regarding La Trobeʹs gTLD will be shared via:
- press releases to mainstream media
- direct communications with affiliates, alumni, students and staff
- social media releases
- promotion of details on existing La Trobe websites and digital channels.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

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gTLDFull Legal NameDetail