18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.clubmedClub Méditerranée S.A.View

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .clubmed gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. As a global brand renown for creating all-inclusive holidays, Club Med also seeks to foster its online reputation by differentiating itself from the tourism market and to provide an authoritative internet space through which Club Med is able to communicate with its customers securely, directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .clubmed gTLD will make positive contributions to the wider internet community by providing:


DIFFERENTIATION (INCREASED TRUST):

The .clubmed gTLD will simplify how internet users interact with Club Med by providing a distinctive domain space. Club Med anticipates improved searchability with the .clubmed gTLD will allow internet users and its international clientele to directly navigate to the .clubmed gTLD site, saving time and resources searching for Club Med’s official site and the services offered by Club Med. This will, in turn, increase online traffic and the Club Med brand awareness amongst internet users, tourists and Club Med guests as well. Club Med also plans to tailor its online business to its diverse services and clientele with the use of second or third level domain names such as honeymoon.clubmed, ski.clubmed and sunholidays.clubmed to allow easier and more intuitive navigation for tourists and its guests. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Club Med can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .clubmed domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under the .clubmed domain space, which will add value to the interaction between internet users and Club Med online.


COMPETITION:

The differentiation of the .clubmed gTLD as a trusted site for Club Med will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under the .clubmed domain space thereby strengthening Club Med’s global presence online. As a result, .clubmed will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .clubmed will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Club Med who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. With the proposed .clubmed gTLD, Club Med plans to pilot a coordinated worldwide naming strategy to booster its global brand position. Club Med will have the ability to create second or third level domain names including the use of geographic names and IDNs on demand which are relevant to its customer base, services and products. Club Med will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .clubmed gTLD will provide a positive user experience, which meets the changing and growing needs of the global internet community. Club Med will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Club Med. Therefore, the .clubmed gTLD will:

- provide an easy and intuitive reference and access point for Club Med’s international clients and guests;

- promote easier user navigation within the .clubmed domain space;

- provide Club Med with more control to develop smarter communications with its users and more innovative tactical sales strategies for its prospective clients;

- represent authenticity thus promoting user confidence and strengthening its online global presence;

- direct internet users and its diverse international clientele to relevant information in a timely manner by creating domain names on demand, such as honeymoon.clubmed, golf.clubmed and spa.clubmed;

- use IDNs to enable Club Med’s multicultural customers to interact directly in their native language;

- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


The .clubmed gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .clubmed gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only Club Med will be eligible to register domain names in .clubmed at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

Club Med is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information including Receipt No. 1253753 of the CNIL (French National Freedom of Information Commission), Article 38 of Act No. 78-17 (Freedom of Information Act), Data Protection Act 1998 (UK), Data Protection Directive 95⁄46⁄CE (EU) and Data Protection Directive 2002⁄58⁄CE (EU). Club Med’s website is also registered with the Commission Informatique et Libertés, the French Data Protection agency.

Club Med has also implemented its own privacy policy in its countries of operation to demonstrate its commitment to the protection of user privacy and confidential information. Privacy is of fundamental concern to Club Med’s customers and as such Club Med has a strong interest in ensuring a high level of privacy protection for its customers.

Club Med’s privacy policy in France covers the following aspects:

- Collection and use of information: Club Med only collects personal information when a user requests for more information about its products and services or to register to its newsletter or to participate in its online forums. Club Med will only use the information collected to respond to the specific user’s inquiries and to improve the information it provides about its products and services.

- Access to information: Club Med allows its users to access, modify or delete their information to ensure the accuracy of the information collected by Club Med.


Club Med also complies with all applicable legislation and regulations for the protection of its users’ private and confidential information in its countries of operations. For example, Club Med implements separate privacy policies for its US and UK operations as available on its websites.

As the .clubmed gTLD will only be available to Club Med, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Club Med will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Club Med will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Club Med will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Club Med and its users interacting with Club Med online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .clubmed gTLD. Club Med already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of Secure Sockets Layer (SSL) encryption and the use of firewalls. Club Med is also ISO accredited (under the International Organisation for Standardization) for its management of privacy information.

Club Med will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .clubmed domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

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gTLDFull Legal NameDetail
.盛貿飯店Shangri‐La International Hotel Management LimitedView
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.pitneyPitney Bowes Inc.View