18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.helpDot Tech LLCView

“.HELP” will collect personal information from it’s Registrants via any of our approved Registrars. In order to maintain the integrity of the “.HELP” gTLD and minimize the negative consequences to consumers and business owners, the following policies will be adhered to:

a) No information collected from our Registrants will be used for marketing purposes.
b) Data collected will not be traded or sold.
c) All data collected on any Registrant will be available to the Registrant free of charge.
d) Registrants will be allowed to address and correct data inaccuracies as needed.
e) All data will be kept secure.

“.HELP” will strictly uphold the rules set forth in their registration guidelines in order to accurately service our Registrants and mitigate any negative consequences to consumers or Internet users.

“.HELP” does not plan to offer registrations to Registrants directly. Therefore, our pricing commitments will be made within our Registry–Registrar Agreements. It is our intention that these commitments will percolate down to Registrants directly and that the contractual commitments contained within our Registry-Registrar agreements will be reflected in the retail sale process of our gTLD, thus minimizing the negative consequences that might be imposed on Registrants via the retail process.

“.HELP” plans to offer bulk registration benefits to Registrars during the first 6 months of operation. Registrars wishing to purchase bulk registrations of 1,000 names or more would be offered a 5% discount at the time of purchase. Additionally, “.HELP” , through our founders program will provide a 25% discount to founders participants as a participation incentive. It is possible that “.HELP” would offer additional pricing benefits from time to time as relative to the market. All future pricing discounts not detailed in this application will be submitted through the appropriate ICANN channels for approval prior to introduction to the market.

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