18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.SUCKSVox Populi Registry Inc.View

Customer relationship management is currently either narrowly defined by a toll-free telephone number and an “info@” email address or widely viewed through the lens of diverse social media and a thicket of hard-to-find, hit-or-miss, unfocused websites that cater to consumer complaints.
Ultimately, the dialog has satisfied neither the consumer who wants to be heard nor the companies anxious to respond.
Our mission is to create a new address on the web that will give voice to the consumer and create the opportunity for closer contact between companies and their customers.
This is no small goal.
One large, branded Internet retailer put it this way. “We have 200,000 fans on Facebook, but many of them are there to offer criticism of our service. This is good. We can learn more about our products and services from those complaints than we can from the 60 million unique visitors to our company website each month.”
By building an easy-to-locate, “central town square” available 24 hours a day, 7 days a week, 365 days a year, the .SUCKS registry will become a recognized destination not just for that one company, but for all. It will give assurances to customers that their voice can be heard. And it can become an essential part of every company’s customer relationship management program.
In this way, we intend for the .SUCKS top level domain to become a focal point for customer service

Similar gTLD applications: (0)

gTLDFull Legal NameDetail