18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.CITICitigroup Inc.View

Citigroup Inc. (ʺApplicantʺ) is a global banking corporation connecting millions of people in and between 1000 cities and 160 countries. Its services include consumer, institutional, and investment banking, including debt and equity markets, private equity, hedge funds, equity and fixed income investments; residential real estate services; transaction services, including cash management, trade services, clearing services and agency and trust services; consumer, residential, retail, commercial, automobile, student, and international consumer lending services; credit card services; insurance services; and other special asset services.

Applicant’s mission is to serve individuals, communities, institutions, governments, and nations meeting the world’s toughest financial challenges and seizing the greatest financial opportunities for its clients and customers. Applicant enhances its clients’ and customers’ lives through innovation that harnesses the breadth and depth of Applicant’s information, global network, world class products and services, and talented leadership with the best training.

Applicant is a global citizen, and provides services in numerous countries and between numerous countries. Indeed, banks and financial institutions are an integral part of every economy and society, and between every economy and society. A bank or financial institution’s role is not limited to furthering individuals’ or institutions’ financial well-being; banks and financial institutions have a deeper value and mission. Human rights and democracy can only thrive and reach their full potential when there is economic inclusion and access for all, which requires access to basic financial information, products and services.

Because banking and financial websites have been the targets of fraudulent online activity, the purpose of the proposed gTLD (“the TLD”) is to further assist Applicant in accomplishing its mission of providing secure online banking and financial services, economic inclusion, and financial access through providing customers, clients, affiliates and subsidiaries with a technologically secure and advanced environment in which to learn about and access the products and services provided by Applicant and managing their financial lives. Indeed, Applicant already has an awarded-winning online track record, having over the past ten (10) years won thirty-nine (39) industry awards, including seven Forbes “Best of the Web” accolades, and twelve (12) industry firsts including in such areas as instant account opening, instant loan decisioning, e-sign, e-statements, alerts, online account management in Spanish, and downloadable mobile-banking application from such organizations as Forrester, Keynote, Watchfire, Corporate Insight, and Online Banking Report (“OBR”). OBR called Applicant the “[s]afest place to bank online,” while Forbes noted that Applicant was “[t]he standard bearer of online banking” and “[t]he most intelligent online banking service around.”

In keeping with its mission to offer financial services in a safe, responsible manner, upon delegation of the TLD, Applicant will initially conduct consumer marketing and technical research and monitoring of market trends and consumer behaviors to determine the most effective and safest way for Applicant to market and provide its banking and financial services to its consumers through the TLD. During this initial research period, Applicant will not use the TLD to provide any information or services to the public, but reserves the right to use the TLD for internal purposes, including consumer and security-based testing of the TLD for display to the public. After the research is completed, Applicant reserves the right to continue to only use the TLD for internal purposes, or if consumer behavior and expectations change, to display websites within the TLD to the public accordingly.

Similar gTLD applications: (3)

gTLDFull Legal NameDetail
.BANAMEXCitigroup Inc.View
.EVERBANKEverBankView
.CSCAlliance-One Services, Inc.View