18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.healthDotHealth, LLCView

“Health” is the general condition of the body or mind with reference to soundness and vigor. As a global society, health is a measure of soundness of body, mind or being. Health can mean freedom from disease or ailment. Virtually everywhere in the world, and across many stakeholder segments, health is a major contributor to the economy and serves as a leading and influential indicator for measuring any one country or territory’s economic and societal strengths and weaknesses against others. Throughout the world, people rate health one of their highest priorities and concerns. Whether these are mental, physical, economic or social, these concerns are commonly linked to education and literacy, food and nutrition, fitness and exercise, medicines and therapies, environment and nature, technology and innovation, insurance and employment, for professional research and others.

For over two decades, the Internet has empowered consumers to make informed health choices and decisions. Although major disparities in access to the Internet still exist in many areas of the developing world, over 14% of the global population uses the Internet at least weekly to find health information, and 20% of people regularly use online or mobile tools for managing or tracking their health (2011 Edelman Health Barometer). More than half of online health-related searches are aimed at acquiring knowledge, answers or information about specific diseases, conditions, medical treatments or procedures in support of a “self-diagnosis,” or on behalf of others.

Physicians and healthcare professionals are also increasingly using the Internet for professional purposes. A Google 2009 Study revealed that in the U.S., 86% of physicians use Internet to access health information, 65% of primary care doctors search the Web more than once a day for professional purposes, 92% said they accessed it from their office, 21% said they did so with a patient in the examination room, and that 59% reported doing so from a mobile device. Manhattan Research reported in 2011 that 64% of European physicians prefer online sources versus traditional sources to obtain information about pharmaceutical products. In 2010, Frost & Sullivan reported that 75% health care professionals surveyed use social media for business purposes.

The Internet is playing an increasingly important role in strengthening healthcare systems, enabling connectivity between healthcare professionals, institutions and patients. In addition to empowering patients, the Internet is helping to reduce healthcare costs, such as unnecessary hospital emergency room visits. In Great Britain, for example, the National Health Service (NHS) uses the Internet to reduce the burden on general practitioners for common ailments – 60% of the more than 350,000 web inquiries every month are completed within the service and donʹt require any further attention.

Despite its major benefits and continued adoption, the Internet has also introduced a number of risks and challenges, often as a result of increasingly accessible access to misleading or fraudulent health information. For consumers, the consequences of taking action on inaccurate, false or misleading health information online can be quite serious, given its potential to cause harm, illness, injury and even loss of life.

Throughout the world, consumers consider academic medical centers and medical associations⁄societies as their most trusted sources of information (Source: Deloitte 2011 Global Consumer Health Study). Despite the increasingly availability of these online sources, currently, it is often difficult for online health consumers to easily distinguish safe and reliable information from inaccurate or fraudulent counterparts. According to the 2010 Bupa Health Pulse Study, very few consumers verify that the source of the data they find is credible. Even when the information “appears” to be credible, more often than not it cannot be trusted and poses significant threats and dangers to online health consumers. Scammers, for example increasingly abuse health-related domain names and keywords to lead online health seekers to counterfeit or dangerous sources, which also pose risks to rightsholders in the health supply chain.

At DotHealth, LLC, in recognition of these opportunities, challenges and risks, our mission is to establish .health as a safe, trustworthy and secure top-level domain for global health stakeholders. Our goals and objectives are to establish .health as the preferred online namespace for the trusted communication, dissemination, exchange and fulfillment of health-related information and resources. In support of the safety and protection of online health consumers and rightsholders, DotHealth has identified a series of policies, safeguards and standard operating procedures for the .health gTLD that collectively comprise our proposed registry services and procedural framework. This framework will be operated in enterprise collaboration with Neustar, Inc., the world’s leading provider of essential clearinghouse services to the global communications and Internet industry.
DotHealth will leverage Neustar’s unparalleled technical infrastructure and experience in operating the global registries for numerous top level domains, as well as its malicious monitoring service levels as further described throughout this application submission. We have also executed an exclusive agreement with LegitScript to provide enterprise fraud and abuse monitoring and intelligence services for the .health gTLD. LegitScript’s continued cooperation with leading U.S. and international industry organizations, including the National Association of Boards of Pharmacy, The International Pharmaceutical Federation, the US Food and Drug Administration, and the International Medical Product Anti-Counterfeiting Task Force will play an important role in the creation and ongoing enforcement of DotHealth policies and standards for registrant compliance. LegitScript’s is the healthcare industry’s leading provider of online fraud intelligence and monitoring services, and works with several of the world’s most successful and recognized major e-commerce channels and search engines including Google, Amazon, Yahoo, and Microsoft. Additionally, LegitScript increasingly cooperates with major domain name registrars throughout the world, which will help DotHealth to execute on its goals and objectives for the .health TLD.

DotHealth’s proposed policies and registry services have been developed with consensus and affirmations of support from numerous global and regional health sciences industry organizations including the National Association of Boards of Pharmacy (NABP), The Inter-American College of Physicians and Services (ICPS), The Association of Black Cardiologists and the World Federation of Chiropractic. Our continued cooperation these organizations and others will play an important and influential role in advocating and promoting widespread adoption and the meaningful uses of .health domain names.

As the ICANN new gTLD program is expected to result in the potential introduction of hundreds of new “vertically” oriented namespaces representing brands, special interest groups, geographies and others, we believe the .health gTLD provides for a meaningful opportunity to structure and distinguish a world of online health information and resources that all health stakeholders can trust.

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gTLDFull Legal NameDetail