18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.HSBCHSBC Holdings PLCView


HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 7,500 offices in over 80 countries and territories in Europe, the Asia-Pacific region, North and Latin America, and the Middle East and North Africa. With assets of US$2,556bn at 31 December 2011, HSBC is one of the world’s largest banking and financial services organisations.

HSBC’s core values underline a commitment to connecting and communicating effectively with its wide range of customers, whilst being open to new and diverse ideas which may help strengthen the business. Dedication to outstanding customer service means HSBC continually strives for new and improved ways of ensuring the integrity of its customers’ data online; investment in a new gTLD for .HSBC provides the means to strengthen this approach through a stable and secure platform that is within the direct control of HSBC.

The mission of the .HSBC registry is:

To promote secure internet communication between members of the HSBC Group and key audiences including its customers and consumers of HSBC services, whilst protecting the HSBC brand at all times.

Similar gTLD applications: (0)

gTLDFull Legal NameDetail