18(a) Describe the mission/purpose of your proposed gTLD
|gTLD||Full Legal Name||Detail|
|.tata||TATA SONS LIMITED||View|
A Brief about the Tata Group
Founded by Jamsetji Tata in 1868, Tata’s early years were inspired by the spirit of nationalism. It pioneered several industries of national importance in India: steel, power, hospitality and airlines.
The Tata group today comprises over 100 operating companies in seven core business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. Tata Sons Limited (“TSL” or “REGISTRY APPLICANT”) is the group holding company and owners of the Trademark and copyright in the Name and Brand “TATA”. All the group companies are allowed to use the TATA Brand through an elaborate system called “Tata Brand Equity and Business Promotion Scheme”.
In more recent times, its pioneering spirit has been showcased by companies such as TCS, India’s first software company, and Tata Motors, which made India’s first indigenously developed car, the Indica, in 1998 and recently unveiled the world’s lowest-cost car, the Tata Nano.
The total revenue of Tata companies, taken together, was $83.3 billion (around Rs 3,796.75 billion) in 2010-11, with 58 per cent of this coming from business outside India. Tata companies employ over 425,000 people worldwide. The Tata name has been respected in India for more than 140 years for its adherence to strong values and business ethics.
In tandem with the increasing international footprint of Tata companies, the Tata brand is also gaining international recognition. Brand Finance, a UK-based consultancy firm, valued the Tata brand at $15.75 billion in 2011 and ranked it 41st among the worldʹs 100 most valuable brands. BusinessWeek magazine ranked Tata 17th among the ʹ50 Most Innovative Companiesʹ list and the Reputation Institute, USA, in 2009 rated it 11th on its list of the worldʹs most reputable companies.
Why Tata is applying for a gTLD
The internet, as we know it today is a giant web of collected data spinning ever more information than we know what to do with. To sift through this smorgasbord of data, to identify and arrive at the correct information is no mean task. Every user⁄visitor to the company web site is a potential customer. The web site (www.tata.com) is the company’s interface between itself and the user to educate about and transact its business. The site performs multiple functions as a knowledge centre and storehouse of information; it informs the user of the Tata Group and its various companies, disseminates news, and helps to find specific information, and links to the individual web sites of various Tata group companies. The web site helps in creating and building trust which is very important to make the user feel comfortable and at ease, which will ensure that they will visit again. This helps maintain and create goodwill for the Tata brand.
Why would the Tata Brand require a .tata domain? Is the present .com domain insufficient to suit its modern needs? A lot of modern day business is transacted on the Internet. People are not just using their computers to log in. They are increasingly using mobile phones and portable devices to access the Internet even on the move. Cloud computing allows us to upload and access our data from almost anywhere, which allows even more flexibility and scalability. This vast movement of Internet traffic throws up questions of security, for the user and the organization. The Phishing, chances of the user being redirected to a fake URL when an erroneous spelling is entered, would be reduced with the use of this new TLD. A gTLD would represent a shift from the generic to the specific. It would allow the Tata group to limit registrations within the family group of companies, without any fear of somebody else cyber-squatting on a name, unlike in the case of unrestricted generic TLDs. It would free the user from remembering various URLs within the generic domain, and provide him with the security of an exclusive domain to which he can link, without fear of authenticity. With the new TLD .tata, we can guarantee the internet user that they have arrived at the correct site. Not only the authenticity of the main site is validated, but they can also be sure that all the links of the individual web sites of the group companies (who will have the new domain names with the TLD .tata) are also genuine.
We thus plan to invest in owning our own TLD “.tata”. This will bring, among others, following benefits to Tata:
1. Direct navigation
2. Brand Recall
3. Control over second level domain names
4. Showcase itself as a leader in this space
5. Additional defense against Phishing & Social engineering attacks.
6. Promote a trusted domain space that is known to be authentic.
7. Consistent use of TLD in marketing.
8. Increased confidence in online channel means:
9. Lower costs
10. Increased cross sell opportunities
11. Increased customer data
12. Cyber-squatting should decrease due to diminishing returns.
13. ICANN’s protection mechanisms bring control to the TLD owner.
Every year, Tata spends millions of dollars on promotion. The audience comes to reach the applicants site for various reasons directing its audience to come to the site, by the way of BTL promotions – this includes pamphlets, advertisements and so on. Tata plans to invest in GTLD and acquire rights on chosen TLD string. For this we are putting in place an investment plan of $ 1 Million dollars over the next 10 years.
TATA will be using .TATA exclusively for its family group of companies. Currently, TATA has several domains registered in the “.com”, “.in” and other existing TLDs. Under these TLDs, TATA’s corporate web site (www.Tata.com) is the company’s interface between itself and the user to educate about and transact its business. The site performs multiple functions as a knowledge centre and storehouse of information; it informs the user of the Tata Group and its various companies, disseminates news, and helps to find specific information, and links to the individual web sites of various Tata group companies. Also, additional domains are being registered constantly to cater to the new products⁄ services being offered by TATA group of companies.
It is being estimated that in the first year after .TATA is allotted to TATA, around 100 second-level domains will be registered; in the second- year around 300 second-level domains will be live and in the third-year around 500 second-level domains will be live.
In the first-year, priority will be provided to the existing domains of TATA. Combination of transactional and information web sites will be brought under the new gTLD of TATA. In the subsequent years, other existing domains and new domains of TATA and its group companies will also be brought under the new gTLD of TATA.
For instance, the existing corporate web site of TATA is www.Tata.com. The new second-level domain name of this web site would be www.Tatagroup.Tata. Similarly, information about cars including new models and so on would be made available under www.motors.Tata. Additionally, Brands such as Indica (Tata Motors’ most popular car brand) could be given a dedicated web presence at www.indica.Tata and so on. Similarly such second-level domains will be created under the new gTLD of TATA for the wide range of products and services of TATA and its group companies. This would not only enable our own customer-base to navigate all our web sites easily, but also allow new users to reach us faster and more easily, while extending a higher-level of confidence and trust to the customer on the authenticity of the accessed web site.
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|gTLD||Full Legal Name||Detail|