18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||Detail|
|.ubank||National Australia Bank Limited||View|
18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .ubank gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. NAB also seeks to foster its online reputation and provide an authoritative internet space through which NAB is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .ubank gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .ubank gTLD will simplify how internet users interact with NAB by providing a distinctive domain space, helping to increase the unity of the UBank brand online and simplifying communications with its customers. Internet users will be able to directly navigate to the .ubank gTLD site, saving time and resources searching for an official site, particularly when used on mobile devices. The current domain name system has shown that it’s vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. NAB can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .ubank space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under the .ubank space, which will differentiate interaction between internet users and NAB.
The differentiation of the .ubank gTLD as a trusted site for NAB’s UBank brand will drive existing and new TLD registry operators to make improvements in mechanisms to increase consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under the .ubank space. As a result, .ubank will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .ubank will be distributed not only to its direct customers, but to the internet community at large, forcing improved services and competitive pricing in the market place.
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It’s often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of the desired name from a third party. NAB has the ability to create second or third level domain names, including the use of geographic names, on demand which are relevant to its customer base, services and products. NAB will be able to combine its use of the .ubank space with innovative user focused marketing and services, including co-branding opportunities to address the currently unmet needs in the existing domain name system, resulting in greater consumer choice.
The proposed .ubank gTLD will provide positive user experience, which meets the changing and growing needs of the global internet community. NAB will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by NAB. Therefore, the .ubank gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
The use of the .ubank gTLD will address existing concerns that the current doain name system is open to potential malicious abuse and user confusion in the registration process. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .ubank gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of NAB will be eligible to register domain names in the .ubank space. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
NAB is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information, including those relevant to the banking and finance industry, including: Privacy Act 1998 (Australia), Spam Act 2003 (Australia), Do Not Call Act 2006 (Australia), Workplace Surveillance Act 2005 (Australia) and all other common law duties specific to bankers.
NAB will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both NAB and its users interacting with UBank online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .ubank gTLD. NAB already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of electronic security systems such as firewalls, data encryption and passwords.
NAB will continue to apply all security measures currently implemented and will comply with all other policies and practices requires by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .ubank domain space.
18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed .ubank gTLD will be publicised by a media plan to promote recognition of the new gTLD as an authentic and trusted site within the internet community.. During the initial stage of the operation of the .ubank gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community as to the existence of the proposed new gTLD and ongoing education and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protection of internet users.
Similar gTLD applications: (2)
|gTLD||Full Legal Name||Detail|
|.nab||National Australia Bank Limited||View|
|.pitney||Pitney Bowes Inc.||View|