18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.bondBond University LimitedView

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .bond gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Bond University also seeks to foster its online reputation and provide an authoritative internet space through which Bond University is able to communicate with its students directly and effectively. The new .bond gTLD will allow Bond University to offer better services to its students and staff by providing easier access to key information and innovative delivery of content. This will further strengthen Bond University’s reputation and market Bond to prospective students both domestically and internationally. The ability to create domain names on demand relating to degrees and courses, research, events and specific marketing supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .bond gTLD will make positive contributions to the wider internet community by providing:


DIFFERENTIATION (INCREASED TRUST):

The .bond gTLD will simplify how internet users interact with Bond University by providing a distinctive domain space. Internet users will be able to directly navigate to the .bond gTLD site, saving time and resources. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Bond University can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .bond domain space. The new .bond gTLD will create a secure, trusted global portal for Bond University’s current and future students to access information, resources and content. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .bond domain space, which will differentiate interaction between internet users and Bond University.


COMPETITION:

The differentiation of .bond gTLD as a trusted site for Bond University will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users and prospective students will be encouraged to interact with domain names under .bond domain space. As a result, .bond will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .bond will be distributed not only to its direct customers, namely students, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Under the current domain name structure, Bond University finds it particularly difficult to provide short URLs and is highly reliant on Search Engine Optimisation (SEO), which often produces unreliable results given the generic nature of the University’s products and services. The .bond gTLD will allow Bond University to simplify its complicated domain structure and create short, memorable and user-friendly second level domain names, such as openday.bond and courses.bond. Bond University has the ability to create second or third level domain names on demand, including the use of degrees and courses, events, research, geographic names and potentially IDNs, which are relevant to its current and prospective students and staff. Bond University will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .bond will provide a positive user experience, which meets the changing and growing needs of the global internet community. Bond University will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Bond University. Therefore, the .bond gTLD will:

- provide an easy and intuitive reference and access point for internet users and prospective students;

- provide students with simplified navigation, innovative content delivery and easier access to key information and resources;

- create shorter, more memorable and user-friendly second level domain names including relating to Bond University’s degrees, courses and events;

- strengthen brand reputation and user confidence by ensuring authenticity and eliminating user confusion;

- direct internet users to relevant information in a timely manner by creating domain names on demand;

- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- potentially use IDNs to enable customer to interact directly in their native language;

- enhance security and minimise security risks by implementing necessary technical and policy measures; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


The .bond gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .bond gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only affiliate entities of Bond University will be eligible to register domain names in .bond at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

Bond University is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information, including the Privacy Act 1998 (Australia) and National Privacy Principles (Australia).

Bond University has also implemented its own privacy policy that complies with all relevant laws and regulations, to demonstrate its commitment to the protection of user privacy and confidential information. Bond University understands the importance of protecting the privacy of users’ and students’ personal information. As such, Bond University’s Privacy Policy provides that Bond University will only use personal information of its students for the purpose of:

- assessing current or prospective students’ applications;

- providing services to students or information about Bond University’s services that may be of interest;

- facilitating Bond University’s internal business operations, including the fulfilment of any legal requirements;

- analysing Bond University’s services and customer needs with a view to developing new and⁄or improved services;

- contacting students in the case of an emergency involving someone else they know;

- contacting the nominated next of kin of a student if that student is involved in an emergency;

- contacting students in relation to employment opportunities for Bond University undergraduates;

- contacting students to provide a testimonial for Bond University or in relation to Alumni activities;

- disclosing information to contracted service providers which assist Bond University in operating its business;

- disclosing information to a students’ agent or next of kin for the purpose of processing their application; and

- disclosing information to Australian university committees and relevant Commonwealth Government departments;


As the .bond gTLD will only be available to affiliate entities of Bond University, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Bond University will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Bond University will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Bond University will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Bond University and its users interacting with Bond University online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .bond gTLD. Bond University already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of Secure Sockets Layer for data encryption, password protection and a closed network on-campus.

Bond University will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .bond domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new .bond gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet and global student community to be a trusted site and as a sign of authenticity. The new .bond gTLD will create a global platform for Bond University to market itself online as a world-class, leading innovative university. As such, Bond University intends to create marketing campaigns to advertise the new .bond domain space to prospective students, particularly in newly accessible international markets.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

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