18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .rwe gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. RWE also seeks to foster its online reputation and provide an authoritative internet space through which RWE is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .rwe gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .rwe gTLD will simplify how internet users interact with RWE by providing a distinctive domain space. Internet users will be able to directly navigate to the .rwe gTLD site, saving time and resources searching for an official site. The use of products, campaigns, brands and locations at the second and third domain level will allow for easier orientation through the site for customers and other internet users to locate information about the company and its products. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. RWE can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .rwe domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .rwe domain space, which will differentiate interaction between internet users and RWE.
The differentiation of .rwe gTLD as a trusted site for RWE will drive existing and new TLD registry operators to make improvements in mechanisms to increase consumer trust in their TLDs. Internets users will be encouraged to interact with domain names under .rwe domain space. As a result, .rwe will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .rwe will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
With the expansion of the internet community, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. RWE has the ability to create second or third level domain names including the use of geographic names and IDNs on demand which are relevant to its customer base, services and products. With innovation and new development as one of the RWE corporate values, the .rwe gTLD will ensure that RWE can combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
The proposed .rwe gTLD will provide positive user experience, which meets the changing and growing needs of the global internet community. RWE will maintain control of the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by RWE. Therefore, .rwe will:
- provide an easy and intuitive reference and access point for internet users with shorter and less technical Universal Resource Locators (URLs);
- represent brand authenticity thus promoting user confidence and trust;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- use IDNs to enable customers to interact directly in their native language;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process, reducing overall costs to businesses and users.
.rwe should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .rwe gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of RWE will be eligible to register domain names in .rwe. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
RWE will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both RWE and its users interacting with RWE online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new gTLD. RWE already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. RWE’s data protection officer monitors compliance with internal technical and organisational security policies. RWE is currently preparing to obtain ISO 27001 certification in order to comply with stringent data security measures to protect internet users.
RWE will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .rwe domain space.
18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity. During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
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