18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.JetztNew TLD Company ABView

(a) Describe the mission⁄purpose of your proposed gTLD.
.Jetzt means “now” or “currently” in the German language, and is a string intended for the German speaking domain space. In this context we define the German speaking domain space as the space where a person or an entity desires to communicate via the domain name system to German speaking internet users. We have developed our plans with the hypothesis that these people and entities are mainly located in, or mainly wishing to communicate towards Germany and Austria.
All companies, organizations, countries, cities, municipalities, villages, groups, communities, venues and people are in need of conveying the very latest selected information in a way that makes it easier for individuals or groups to search for and share such information.
.Jetzt allows users to share the latest news at that very moment. Our goal with this TLD is exactly what ICANN advocates, i.e. to innovate and create benefits for internet users. We will simplify the process of searching for information, and will radically change the way companies and organizations plan and structure their presence on the Internet.
Moreover one of the most important and exciting parts of the New Gtld program is the possibility to provide complete online communications in the Internet users’ native tongue. .Jetzt intends to offer a variety of IDNs at the second level, including of course German language at the launch. Details are provided in response to Q44. .Jetzt gives German speaking internet users the ability to communicate what’s going on right now in German exclusively.
The founding team of .Jetzt has more than 30 years of combined domain name industry experience. Before starting the .Jetzt project, the founding team has successfully built a domain consulting business focused on providing domain related services to businesses. This company, Cedel AB, is now the third largest domain registrar in Sweden, and very recently has been sold to Group NBT. Before operating this business, members of the team were employed by Verisign and by other Swedish and European domain sales and internet businesses.
The experience of the founding team brings a solid understanding of the needs of the. Jetzt user. This, combined with the technical know-how of our back-end registry services provider, Neustar, Inc., will form a solid foundation to bring .Jezt to the market.

Similar gTLD applications: (0)

gTLDFull Legal NameDetail