18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.auspostAustralian Postal CorporationView

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED GTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .auspost gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Australia Post also seeks to foster its online reputation and provide an authoritative internet space through which Australia Post is able to communicate with its customers directly and effectively. The new .auspost gTLD will provide an enhanced digital channel through which Australia Post can provide innovative online products and services, thereby increasing the online awareness and visibility of Australia Post brand and its range of products and services and strengthening its reputation in the digital sphere. The ability to create domain names on demand related to general product and service categories, specific products, services and marketing supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED GTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .auspost gTLD will make positive contributions to the wider internet community by providing:

DIFFERENTIATION (INCREASED TRUST):

The .auspost gTLD will simplify how internet users interact with Australia Post by providing a distinctive domain space. Internet users will be able to directly navigate to the .auspost gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Australia Post can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .auspost domain space. The new .auspost gTLD will provide an authentic, trusted and unique online platform for Australia Post to provide innovative digital products and services to its customers. Together with consumer trust, internet users will be able to rely on the authoritativeness of the product and service domain names and content under .auspost domain space, which will differentiate interaction between internet users and Australia Post.

COMPETITION:

The differentiation of .auspost gTLD as a trusted site for Australia Post will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .auspost domain space. As a result, .auspost will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .auspost will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.

INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in the existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Long and complex URLs make it difficult for Australia Post to portray its products and services in a memorable, easily navigable way. The new .auspost gTLD will give Australia Post a consistent digital approach and a unique digital product hierarchy aligned with the Australia Post brand. The .auspost domain space will increase the online visibility, clarity and awareness of Australia Post’s range of products and services. Australia Post has the ability to create second or third level domain names on demand, including the use of product and services categories and specific online products and services, which are relevant to its customer base. Australia Post will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED GTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .auspost will provide a positive user experience, which meets the changing and growing needs of the global internet community. Australia Post will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Australia Post. Therefore, the .auspost gTLD will:

- create a consistent digital approach and unique digital product hierarchy aligned with the Australia
Post brand, increasing online visibility and clarity of Australia Post’s products and services;

- provide innovative online products and services to its customers;

- create memorable second level domain names for Australia Post’s product and service categories, providing simpler navigation and enhanced experience for customers and internet users;

- provide an easy and intuitive reference and access point for internet users;

- strengthen brand reputation and user confidence by eliminating user confusion;

- represent authenticity thus promoting user confidence;

- direct internet users to relevant information in a timely manner by creating domain names on demand;

- enhance security and minimise security risks by implementing necessary technical and policy measures; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


At this stage, Australia Post does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .auspost gTLD evolves, Australia Post may wish to utilise IDNs to allow internet users to engage with .auspost in their native language, creating a more positive user experience and encouraging diversity.

At this stage, Australia Post does not intend to use geographic names at the second level of domain names. However, as the .auspost gTLD expands and evolves, Australia Post may decide to use geographic names to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


If Australia Post decides to use geographic names in the future, it will ensure that any such use will be done in accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22.

The .auspost gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .auspost gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only affiliate entities of Australia Post will be eligible to register domain names in .auspost at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.



18(B)V. WILL YOUR PROPOSED GTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

Australia Post is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information, including the Privacy Act 1988 (Australia), National Privacy Principles 1988 (Australia), the Spam Act 2003 (Australia) and the Do Not Call Register Act 2006 (Australia).

Australia Post has also implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. Protecting the privacy of users’ personal information is very important to Australia Post and is fundamental to the way it serves its customers. Australia Post is committed to protecting users’ personal information and maintaining their trust. Australia Post’s Privacy Policy provides that Australia Post will only use personal information to:

- fulfill the purpose for which the information was provided, such as providing a requested product or service, or for a directly related purpose;

- send marketing material to the customer where the customer has given their consent;

- disclose information to third parties contracted by Australia Post to provide essential services, such as an information technology company, only for that specific purpose; and

- disclose information as required or permitted by law.


As the .auspost gTLD will only be available to affiliate entities of Australia Post, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Australia Post will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Australia Post will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Australia Post will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Australia Post and its users interacting with Australia Post online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .auspost gTLD. Australia Post already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the of:

- Data encryption;

- 2 factor authentication;

- Firewalls;

- NIPS;

- SSL for web data encryption

- Password protection;

- SIEM for event correlation;

- HIPS; and

- Anti-virus.


Australia Post will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .auspost domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by an appropriate media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

Similar gTLD applications: (1)

gTLDFull Legal NameDetail
.cpaCPA AUSTRALIA LTDView