18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.winnersThe TJX Companies, Inc.View

What operating rules will you adopt to eliminate or minimize social costs (e.g. time or financial resource costs as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

TJX has proposed operating rules to limit registration as described herein, which will reduce the social cost of unnecessary enforcement and defensive registration of the TJX mark in the second level in other registries. Social costs will also be reduced because there will be no need and no opportunity for other brand owners to register second level domain names consisting of their marks within the .winners registry. Further, due to the existence of the trusted .winners domain space, TJX anticipates an over all reduction of consumer fraud and phishing as consumers come to recognize and rely on the .winners domain names and move away from use of unrestricted gTLDs to find information about TJX and its goods and services. Since TJX will be the sole registrant, it is believed that social costs will be reduced or eliminated.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

Since registrations will be limited to TJX, there will be no market in the second level for .winners registrations and there will be no need for any resolution mechanism such as auctions or the like. If at some point in the future TJX opens the name space to affiliates or third parties operating under a trademark license with TJX, TJX will engage in appropriate policy development processes at that time to ensure an equitable distribution of second level domain names should a multiple application scenario arise.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
Since registrations to will be limited to TJX, there will be no market in the second level .winners registrations and there will be no need to devise cost benefits or discounts for any registrants. There is no anticipated market for second level registrations in the .winners gTLD. If at some point in the future TJX opens the name space to affiliates or third parties operating under a trademark license with TJX, TJX will engage in appropriate policy development processes at that time to ensure that any costs allocation methodology adopted are consist with ICANN consensus policy.

The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

TJX will comply with Section 2.10 of the Registry Agreement, although there will not be any need to inform registrants of any price increases since the only registrant will by TJX. The selection of the number of years for which a particular second level domain name is registered is a decision of the registrant and not the registrar. Given that all second level registrations will be consistent with the Purpose and restricted as set forth above, TJX intends to only register domain names on an annual basis. If at some point in the future TJX opens the name space to affiliates or third parties operating under a trademark license with TJX, TJX will ensure that domain names can be registered for a term of between 1 and 10 years, however, any such domain names will be subject to other contractual relationships, e.g. a trademark license, which will be a condition precedent to the registration of a second level domain name. Should any such contractual relationship terminate prior to the end of a registration term, it is anticipated that the such party’s second level domain names will be cancelled. If the party’s contractual relationship is terminated due to a breach of an agreement, it is not anticipated that a refund for any second level domain name registrations will issue.

Similar gTLD applications: (6)

gTLDFull Legal NameDetail
.homegoodsThe TJX Companies, Inc.View
.tjxThe TJX Companies, Inc.View
.homesenseThe TJX Companies, Inc.View
.marshallsThe TJX Companies, Inc.View
.tkmaxxThe TJX Companies, Inc.View
.tjmaxxThe TJX Companies, Inc.View