18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.shopyourwayShop Your Way, Inc.View

(c) What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

Answers should address the following points:

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
• There are not expected to be multiple applications for a particular domain in the proposed .shopyourway TLD because this will be a restricted, exclusively-controlled where only the applicant, its affiliated entities and those with whom applicant and⁄or its affiliates have a business relationship will be able to seek and obtain registrations. If there are such conflicts, it will be resolved by applicant in its sole discretion.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
• Given that the proposed .shopyourway TLD is a restricted, exclusively-controlled, TLD, none are contemplated at this time.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

• Given that the proposed .shopyourway TLD is a restricted, exclusively-controlled, TLD, no commitments are contemplated at this time.

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