18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.ciscoCisco Technology, Inc.View

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .cisco gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Cisco also seeks to foster its online reputation by participating in the new evolution of the gTLD programme and provide an authoritative internet space through which Cisco is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .cisco gTLD will make positive contributions to the wider internet community by providing:

DIFFERENTIATION (INCREASED TRUST):

The .cisco gTLD will simplify how internet users interact with Cisco by providing a distinctive domain space. Internet users will be able to navigate directly to the .cisco gTLD site instead of navigating through Cisco’s large portfolio of domain names across the existing TLDs. This will contribute to the convenience of internet users connecting with Cisco online, saving them time and resources searching for an official site or the relevant product, solution or service offered by Cisco. By providing a simpler .cisco gTLD, Cisco’s customers and employees will be able to use social media to share content on Cisco and engage with each other more easily. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Cisco can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .cisco domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .cisco domain space, which will differentiate interaction between internet users and Cisco.


COMPETITION:

The differentiation of .cisco gTLD as a trusted site for Cisco will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .cisco domain space. As a result, .cisco will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .cisco will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Cisco who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. It is a challenge, in terms of cost and resources, to maintain Cisco’s global presence due to these restrictions. Cisco seeks to address these limitations by providing an authoritative internet space for Cisco and its users with the new .cisco gTLD. With the proposed .cisco gTLD, Cisco’s large portfolio of products, solutions and services can also be organised using relevant second or third level domain names to improve navigation amongst its users. Cisco will be able to combine its use of the domain space with innovative user focused marketing and services to provide greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .cisco gTLD will provide a positive user experience, which meets the changing and growing needs of the global internet community. Cisco will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Cisco. Therefore, the .cisco gTLD will:

- provide an easy and intuitive reference and access point for Cisco’s promotional and marketing efforts towards its internet users and customers;

- represent authenticity by limiting the registrations of domain names to Cisco’s exclusive use initially thus promoting user confidence;

- direct internet users to relevant information in a timely manner by creating domain names on demand to manage Cisco’s large portfolio of products, solutions and services;

- allow the use of IDNs to enable customer to interact directly in their native language;

- allow the use of geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by using a more consistent .cisco TLD thereby eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


The .cisco gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .cisco gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE

The proposed registration policy is attached in response to Question 28.

Only Cisco will be eligible to register domain names in .cisco at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

Cisco is committed to the protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information including compliance with the US-EU Safe Harbor Privacy Principles.

Cisco has also implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. Privacy is of fundamental concern to most of Cisco’s customers and as such Cisco has a strong interest in ensuring a high level of privacy protection for its customers. Cisco’s privacy policy includes provisions regarding:

- Collection of personal information: Cisco informs its users of the purpose for collecting personal information.

- Use of personal information: Cisco uses any personal information collected specifically according to the way Cisco specified as the reason for its collection.

- Access to and accuracy of personal information: Cisco makes good faith efforts to honour its user requests to access and correct their data if it is inaccurate or delete their data if Cisco is not required to retain it by law or for legitimate purposes.

- Sharing of personal information: Cisco does not sell or share personal information to third parties for marketing purposes unless granted or required by law to do so.

- Security of personal information

- Children’s privacy: Cisco does not knowingly collect personal information from children under the age of 13.


As initially the .cisco gTLD will only be available to Cisco, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Cisco will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status and registrant information, including administrative and technical contact details, can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Cisco will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Cisco will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Cisco and its users interacting with Cisco online. DNSSEC provides additional security by validating information in the transmission; therefore, it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .cisco gTLD. Cisco already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of:

- Hypertext Transfer Protocol Secure (HTTPS) protocol encryption;

- User passwords; and

- Secure Sockets Layer (SSL) Encryption.


Cisco is also TRUSTe certified in connection with its compliance with the US-EU Safe Harbor Privacy Principles.

Cisco will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .cisco domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

After delegation, Cisco will consider how best to publicise and promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

Similar gTLD applications: (1)

gTLDFull Legal NameDetail
.pitneyPitney Bowes Inc.View