18(a) Describe the mission/purpose of your proposed gTLD
|gTLD||Full Legal Name||Detail|
Telefonica S.A. is submitting the .movistar application for the exclusive use of the Telefonica Group in connection with the Movistar operating commercial brand in Spain an Latin-American (Telefonica is one of the world leaders integrated operator in the telecommunication sector, providing communication, information and entertainment solutions, with presence in Europe and Latin America) present in: Spain, Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela and Costa Rica.
Movistar, with one single voice for both individual and small and medium enterprises, brings together all the capacities of the leading integrated offer for the first time on a global level by placing customers in the center of all the brand’s activity in order to build strong emotional connections and long-lasting relationships.
Movistar’s vision is the synthesis of what the company aims to be and is, expressed as a promise to its main audiences.
Telefonica Group is also applying for .telefonica for institutional purposes and .terra in order to reinforce its brand image and to empower its own identity, specially in the geographical areas where this fast-growing expanding brand operates, Spain and Latin America.
The .movistar TLD Registry will be operated by Telefonicaʹs subsidiary Interdomain, as part of the domain-name services it provides to Telefonica. Interdomain was established in 1997 to develop the domain-name activities within the Telefonica Group. Interdomain is an ICANN-accredited registrar since 2000, and has the required expertise and know-how to handle the .movistar TLD Registry operations based on its extensive experience in managing more than 150.000 domain names.
The goals of the .movistar TLD are:
a. To facilitate digital communications between the brand, its providers, investors and stakeholders, institutions, clients and employees,
b. To strengthen the image of Movistar and hence, the image of the Telefonica Group in the on-line world,
c. To unify the brand in the digital world,
d. To facilitate access to Movistar’s information for users,
e. To improve Movistar’s customer security, trust and loyalty,
f. To control Movistar’s Internet presence,
g. New marketing opportunities,
h. New business opportunities,
i. To enhance brand recognition,
j. To increase the value of the company, and hence, the brand.
This is to be achieved by:
i. Creating a platform between prospects, clients, partnerships, stakeholders, investors and employees
ii. Creating an integrated virtual and physical service channel
iii. Creating homogenized websites with all the brand’s services and social activities.
This has implied the need to reposition the Movistar brand through values and personality that increase ties with its customers, readjust the portfolio of products and services to the new reality of brand architecture and create a future system that can respond to the evolution of the business.
Telefonica has been following with interest ICANN’s new gTLD program since its inception and the group has gathered the required intelligence to adopt an educated decision. Telefonica understands the opportunities and the responsibility of what the gTLD process implies, and is fully committed to run a piece of Internet infrastructure through the .movistar TLD.
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