18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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18(b)i. WHAT IS THE GOAL OF YOUR PROPOSED GTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .infy gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Infosys also seeks to foster its online reputation and provide an authoritative internet space through which Infosys is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(b)ii. WHAT DO YOU ANTICIPATE YOUR PROPOSED GTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .infy gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .infy gTLD will simplify how internet users interact with Infosys by providing a distinctive domain space dedicated to enhance user interaction and to strengthen consumer trust. Internet users will be able to directly navigate to the .infy gTLD site, saving time and resources searching for an official site to obtain information about Infosys products and services. In this regard, the .infy gTLD will increase online safety by offering an internet space where customers can securely browse and therefore increase their trust in the Infosys brand globally. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Infosys can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .infy domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .infy domain space, which will differentiate interaction between internet users and Infosys.
The differentiation of .infy gTLD as a trusted site for Infosys will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .infy domain space. As a result, .infy will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .infy will be distributed not only to its direct customers, but to the internet community at large, forcing improved services and competitive pricing in the market place.
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Infosys who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Infosys has the ability to create second or third level domain names including the use of geographic names and IDNs on demand which are relevant to its customer base, services and products. Infosys intends to use the .infy gTLD to create innovative second level domains that deliver vital services to its customers, such as the proposed brandedge.infy which will be the key domain name through which Infosys’ clients will access its services. The .infy gTLD will also provide an opportunity for Infosys to tailor relevant services to different customer bases to provide personalised services and to expand customer communication through innovative use of domain names such as personal.infy, business.infy or engineering.infy. Infosys will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
The proposed .infy will provide a positive user experience, which meets the changing and growing needs of the global internet community. Infosys will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Infosys. Therefore, .infy gTLD will:
- provide an easy and intuitive reference and access point for internet users, promoting improved customer communication and user interaction;
- represent authenticity thus promoting user confidence in the Infosys brand and the products and services offered by Infosys;
- direct internet users to relevant information in a timely manner by creating domain names on demand specifically targeted at Infosys’ customer base, products and services;
- use IDNs to enable customer to interact directly in their native language;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
The .infy gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .infy gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(b)iv. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE
The proposed registration policy is attached in response to Question 28.
Only Infosys and its affiliate entities will be eligible to register domain names in .infy, with the approval of its Head of Marketing. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(b)v. WILL YOUR PROPOSED GTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
Infosys is committed to the protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information. Infosys complies with all relevant requirements and standards for the technology industry including the Information Technology Act 2000 (India) and the Information Technology Amendment Act 2008 (India), as well as all relevant data protection rules and legislation for the jurisdictions in which it operates as a primary data controller.
Infosys will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Infosys and its users interacting with Infosys online. DNSSEC provides additional security by validating information in the transmission; therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .infy gTLD. Infosys already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include:
- use of IPsec encryption as standard on all data traffic on the WAN and Internet;
- all Internet web portals are enabled with SSL (secure sockets layer) certificates;
- compliance with ISO 27001 relating to information security management system;
- compliance with ISO 20000 relating to IT service management;
- use of CMM (capability maturity model) Level-5 relating to its software development;
- use of industry standard Firewalls and other perimeter security devices and systems;
- defined Virus signature and patch update process for the entire network; and
- regular third party audits and Penetration Tests.
Infosys will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .infy domain space.
18(b)vi. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
Similar gTLD applications: (1)
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