18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.volvoVolvo Holding Sverige AktiebolagView

18(b)i. WHAT IS THE GOAL OF YOUR PROPOSED GTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?


The key goals of the proposed new .volvo gTLD are consistent with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Volvo also seeks to foster its online reputation as a technically innovative company and provide an authoritative internet space through which Volvo is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.




18(b)ii. WHAT DO YOU ANTICIPATE YOUR PROPOSED GTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .volvo gTLD will make a positive contribution to the wider internet community by providing:

DIFFERENTIATION (INCREASED TRUST):

The .volvo gTLD will simplify how internet users interact with the Volvo Group by providing a distinctive domain space. Volvo anticipates that the new .volvo gTLD will provide simpler URLs thereby facilitating accessibility to the Volvo branded websites. Internet users will be able to directly navigate to the .volvo gTLD site, saving time and resources searching for an official site. Volvo plans to use the .volvo domain space to deliver the Volvo Group’s resources to its customers in the best possible way. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Volvo can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .volvo domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under the .volvo domain space, which will differentiate interaction between internet users and Volvo online.


COMPETITION:

The differentiation of the .volvo gTLD as a trusted site for Volvo will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under the .volvo domain space. As a result, .volvo will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .volvo gTLD will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing or seeking to establish, a coherent global online brand presence to meet their evolving business needs. Further, due to its large global presence, it is essential that the Volvo Group has the flexibility to create domain names which are relevant to and consistent across its campaigns and products globally. However, it is often difficult to register a domain name in the existing domain space due to the unavailability of the desired name in certain domain name spaces. Even where the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. With the proposed .volvo gTLD, Volvo has the ability to create second or third level domain names which are relevant to its customer base, services and products consistently across various geographical markets, including the use of geographic names where applicable. Volvo will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.




18(b)iii. WHAT GOALS DOES YOUR PROPOSED GTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .volvo gTLD will provide a positive user experience, which meets the changing and growing needs of the global internet community. Volvo will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Volvo. Therefore, the .volvo gTLD will:

- provide an easy and intuitive reference and access point by simplifying URLs for the Volvo Group’s internet users;

- promote the Volvo Group’s online reputation as a technically innovative Group;

- represent authenticity thus promoting user confidence;

- direct internet users to relevant information in a timely manner by creating domain names on demand;

- promote the Volvo brand’s large internet presence by providing greater flexibility in creating domain names relevant to Volvo branded campaigns and products;

- allow the use of IDNs at a later stage to enable customer to interact directly in their native language;

- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


As the new .volvo gTLD expands and evolves, Volvo will continue to comply with all operational, technical and policy requirements, as well as maintaining customer trust and the stability of the internet. Volvo will keep ICANN reasonably informed of any material developments relating to the .volvo gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

Volvo does not intend to utilise Internationalized Domain Names (IDNs) at the second level initially. However, as the use of the .volvo gTLD evolves, it is anticipated that Volvo will utilise IDNs within the .volvo domain space to allow internet users to engage with .volvo in their native language, creating a more positive user experience and encouraging diversity.

The .volvo gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system does allow an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes to address this issue, the .volvo gTLD will reduce the scope for potential abuses in the registration processes and overall costs to internet users, by restricting the eligibility criteria for the registration of domain names. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.




18(b)iv. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.


The proposed registration policy is attached in response to Question 28.

Only affiliate entities of Volvo will be eligible to register domain names in .volvo at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.




18(b)v. WILL YOUR PROPOSED GTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.


Volvo is committed to protection of privacy and confidential information in accordance with its objective of increasing customer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information including Personal Data Act 1998 (Sweden) and the Data Protection Directive 95⁄46⁄EC (EU). The Volvo Group also abides by the law and regulations of the relevant country in which it operates in.

Privacy is of fundamental concern to Volvo Group’s customers and as such Volvo has a strong interest in ensuring a high level of privacy protection for its customers. Volvo has implemented its own privacy statement to demonstrate its commitment to the protection of user privacy and confidential information. Volvo Group assures its users that any information collected over its websites are only collected through the user’s informed voluntary submission. Volvo Group informs its users that they are entitled to rectify any inaccurate personal information under its collection. Volvo Group ensures that its users are aware of their rights to be informed of how their personal information is processed and its uses.

As the .volvo gTLD will only be available to affiliate entities of Volvo and Volvo Trademark Holding AB, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Volvo will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Volvo will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Volvo will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Volvo Group and its users interacting with Volvo Group online. DNSSEC provides additional security by validating information in the transmission; therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .volvo gTLD. Volvo Group already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of an internal, secure global network that is regularly monitored and protected from unauthorised access and computer viruses. The Volvo Group also complies with its ISO27001 certification, which requires a number of formal information security controls.

Volvo will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .volvo domain space.




18(b)vi. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by a communication plan to promote recognition of the new gTLD within the internet community.The communication plan is being developed during the period of ICANN’s evaluation of Volvo’s application, pending delegation. Considering the Volvo brand is a well-recognized global brand and that the Volvo brand’s internet presence already is vast and business critical, the proposed new gTLD will be communicated in a step-by-step by approach, e.g. one market at a time and one product at a time.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

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gTLDFull Legal NameDetail