18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.beknownMonster Worldwide, Inc.View

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
• There will not be multiple applications for a particular domain in the proposed .beknown TLD because this will be a single-registrant TLD where only 1 party, Monster Worldwide, will be able to seek registrations.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
• This question is not applicable to a single registrant TLD, like the proposed .beknown TLD.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
• The proposed .beknown TLD will be a self-funded, single-registrant TLD available only to Monster Worldwide Inc. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.

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