18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

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The key goals of the proposed new .nikon gTLD are in line with ICANNʹs Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Nikon also seeks to foster its online reputation and provide an authoritative internet space through which Nikon is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.

It is anticipated that the proposed .nikon gTLD will make positive contributions to the wider internet community by providing:

Differentiation (Increased trust):
The .nikon gTLD will simplify how internet users interact with Nikon by providing a distinctive domain space. Internet users will be able to directly navigate to .nikon gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Nikon can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .nikon domain space. Nikon will implement and utilize the integrated infrastructure of the .nikon gTLD to enhance its online reputation to achieve increased consumer trust. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .nikon domain space, which will differentiate interaction between internet users and Nikon.

The differentiation of .nikon gTLD as a trusted site for Nikon will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .nikon domain space. As a result, .nikon will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .nikon will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organizations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Nikon will utilize the ability to create second or third level domain names, including the use of geographic names, on demand in .nikon domain space to foster its corporate philosophy of ʺTrustworthiness & Creativity.ʺ .nikon domain names will provide an opportunity for Nikon to provide relevant information to its specific customer base, services and products. Nikon will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.

The proposed .nikon gTLD will provide positive user experience, which meets the changing and growing needs of the global internet community. Nikon will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorized by Nikon. Therefore, .nikon gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- use geographic names to localize its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimize security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.

The .nikon gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .nikon will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANNʹs core values in benefiting the public interest.

The proposed registration policy is attached in response to Question 28.

Only affiliate entities of Nikon will be eligible to register domain names in .nikon gTLD at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.

Nikon is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and userʹs confidential information including Private Information Protection Law (Japan).

Nikon has also implemented its own privacy policy (the Nikon Group Privacy Protection Policy) to demonstrate its commitment to the protection of user privacy and confidential information. Nikon is committed to abide by all laws and regulations related to privacy protection and will only acquire personal information, as necessary, in a fair and lawful manner. Personal information obtained by Nikon will only be used:
- to provide products or services requested by the customers;
- to enable response to customer requests, as a reference to determine customer requirements for products, planning, development, advertisement, sales and service activities of Nikon;
- to offer product information, company information, service information or other related information of Nikon;
- to notify a prize winner or send a prize;
- to verify participants in exhibitions and seminars;
- to develop and maintain smooth relations with business partners, as a reference in the recruitment process of individuals;
- to send necessary information to shareholders; and
- as defined by Personal Data Protection Law.
Personal information will not be disclosed to third parties except with prior consent or where authorized by Personal Data Protection Law or other relevant laws and regulations.

As the .nikon gTLD will only be available to affiliate entities of Nikon, the amount of data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Nikon will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Nikon will utilize measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policies. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Nikon will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Nikon and its users interacting with Nikon online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new gTLD. Nikon already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorized access. Such measures include but are not limited to the use of Security Socket Layers (SSL) encrypted communication.

Nikon will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .nikon domain space.

The proposed new gTLD will be publicized by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that the use of the new gTLD will remain relatively limited.. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilize the trusted site will contribute towards minimizing malicious abuses and protecting internet users.

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