18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

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.gooNTT Resonant Inc.View

18(b)i.
The key goals of the proposed new .goo gTLD are in line with ICANNʹs Affirmation of Commitments: to promote consumer trust, competition and consumer choice. NTT Resonant also seeks to foster its online reputation and provide an authoritative internet space through which NTT Resonant is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive experience for users of the goo portal site.


18(b)ii.
It is anticipated that the proposed .goo gTLD will make positive contributions to the wider internet community by providing:

Differentiation (Increased trust):
The .goo gTLD will simplify how internet users interact with NTT Resonant by providing a distinctive domain space. Internet users will be able to directly navigate intuitively to .goo gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. NTT Resonant can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .goo domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .goo domain space, which will differentiate interaction between internet users and NTT Resonant, by offering the users more security.

Competition:
The differentiation of .goo gTLD as a trusted site for NTT Resonant will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .goo domain space. As a result .goo will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .goo will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.

Innovation:
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organizations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. NTT Resonant has the ability to create second or third level domain names including the use of IDNs on demand which are relevant to its customer base, services and products. This will particularly provide better support for users accessing the .goo gTLD on mobile devices. NTT Resonant will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.

Further, NTT Resonant is currently engaging proactively with third parties (who have existing trademark registration for ʺgooʺ in different categories) that may have an interest in the use of second level domain names in the .goo gTLD. NTT Resonant has undertaken this action in line with ICANNʹs Affirmation of commitments in promoting consumer choice through the creation of new second level domain names on demand by possible third parties. NTT Resonant will continue to have control over the use of such domain names through e.g. licensing arrangement with such third parties.


18(b)iii.
The proposed .goo gTLD will provide positive user experience, which meets the changing and growing needs of the global internet community. NTT Resonant will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorized by NTT Resonant. Therefore .goo gTLD will:
- provide an easy and intuitive reference and the point of access for internet users;
- represent authenticity thus promoting user confidence, free from potential false impersonation of unrelated third parties;
- direct internet users to relevant information in a timely manner by creating short domain names on demand;
- use IDNs intended to enable customers to interact directly in their native language;
- enhance security and minimize security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.

The .goo gTLD should address the concerns better that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .goo will reduce potential abuses in the
registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANNʹs core values in benefiting the public interest.


18(b)iv.
The proposed registration policy is attached in response to Question 28.

Only NTT Resonant will be eligible to register domain names in .goo at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(b)v.
NTT Resonant is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and userʹs confidential information. NTT Resonant complies with all relevant requirements and standards for the internet services industry as well as compliance with all applicable legislation on protection of personal information including the Guideline on Protection of Personal Information in Telecommunications Business (Japan), as required by the Japanese Ministry of Internal Affairs and Communications.

NTT Resonant also has implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. NTT Resonantʹs privacy policy includes provisions regarding:
1. collection of personal information;
2. use and disclosure of personal information;
3. handling of personal information;
4. security measures implemented by NTT Resonant;
5. access to personal information held by NTT Resonant; and
6. compliance with laws.

NTT Resonant is committed to abide by all laws and regulations related to privacy protection and will only acquire personal information, as necessary, in a fair and lawful manner. Personal information obtained by NTT Resonant will only be used:

As the .goo gTLD will only be registered by NTT Resonant, the amount of data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. NTT Resonant will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, NTT Resonant will utilize measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policies. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

NTT Resonant will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both NTT Resonant and its users interacting with ʺgooʺ services online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new gTLD. NTT Resonant already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorized access. Such measures include accreditation under the PrivacyMark system, which complies with Japan Industrial Standards (JIS Q15001:2006 personal information protection management system) and the use of Secure Sockets Layer (SSL) encrypted communication.

NTT Resonant will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .goo domain space.


18(b)vi.
The proposed new gTLD will be publicized by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity. During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites.

However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilize the trusted site will contribute towards minimizing malicious abuses and protecting internet users.

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