18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.weberSaint-Gobain Weber SAView

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .weber gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Weber also seeks to develop its online brand image and awareness by providing an authoritative internet space through which Weber is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals and will promote Weber’s commitment to deeply involve its customers to guarantee efficiency, quality and competitiveness. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .weber gTLD will make positive contributions to the wider internet community by providing:


DIFFERENTIATION (INCREASED TRUST):

The .weber gTLD will simplify how internet users interact with Weber by providing the users with a distinctive domain space and an easy and intuitive reference and access point. Internet users will be able to directly navigate to the .weber gTLD site, saving them time and resources searching for the relevant Weber’s activities, products and services they seek. This will promote Weber’s commitment of making the Weber products as close as possible to its customers, thereby encouraging accessibility and efficiency. Weber also seeks to use the .weber gTLD to simplify its interaction with its customers during the introduction of any loyalty programmes, e-commerce platforms and marketing programmes. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Weber seeks to address some of these vulnerabilities and increase brand awareness by maintaining complete control over the domain names registered under the .weber domain space and limiting the use of .weber to its affiliates. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .weber domain space, which will differentiate interaction between internet users and Weber.


COMPETITION:

The differentiation of the .weber gTLD as a trusted site for Weber will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under the .weber domain space. The .weber gTLD will reinforce the differentiating and innovative image of the Weber brand and its products and services. As a result, .weber will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .weber gTLD will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Weber who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. With the proposed .weber gTLD, Weber has the ability to create second or third level domain names including the use of geographic names and IDNs on demand which are relevant to its customer base, services and products. The .weber gTLD will enable Weber to utilise the domain space to introduce and promote its loyalty programmes, e-commerce platforms and marketing programmes. Weber will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .weber gTLD will provide a positive user experience, which meets the changing and growing needs of the global internet community. Weber will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Weber. Therefore, the .weber gTLD will:

- provide an easy and intuitive reference and access point for internet users;

- simplify interaction between Weber and its internet users during the introduction of loyalty programmes, e-commerce platforms and marketing programmes;

- represent authenticity thus promoting user confidence;

- direct internet users to relevant information in a timely manner by creating domain names on demand that would provide direct access to Weber’s activities, products and services;

- use IDNs to enable customer to interact directly in their native language;

- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by allowing Weber to maintain complete control over the .weber domain space thereby eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


The .weber gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .weber gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only affiliate entities of Weber will be eligible to register domain names in .weber at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

Weber is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information including EU Directive 95⁄46⁄EC, Law 78-17 (France), Convention 108 of Europe 1981 and Federal Data Protection Act 2001 (Germany).

Privacy is of fundamental concern to Weber’s customers as such Weber has a strong interest in ensuring a high level of privacy protection for its customers. Weber has provided a privacy statement to demonstrate its commitment to the protection of user privacy and confidential information. Weber only collects personal information from its users when they provide it voluntarily. Any such personal information will only be directed to Weber internally and to those responsible for handling the user’s request for Weber’s products and services.

As websites are subject to local legislation, Weber ensures that its websites comply with local legislation and regulations as required.

As the .weber gTLD will only be available to affiliate entities of Weber, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Weber will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Weber will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Weber will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Weber and its users interacting with Weber online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .weber gTLD. Weber already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of passwords and Secure Sockets Layer (SSL) data encryption.

Weber will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .weber domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

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gTLDFull Legal NameDetail