18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.weberSaint-Gobain Weber SAView


The new .weber gTLD will operate as a restricted registry, in which Saint-Gobain Weber S.A. (Weber) can create and control domain spaces that promote its brand’s identity and authenticity. In this regard, the .weber gTLD will be used by Weber to provide information, services and resources of its building and construction services to consumers in a way that promotes trust, convenience and innovation. The .weber gTLD will provide an authoritative internet space for Weber and its affiliates including its subsidiaries and joint ventures. Second and third level domains can then be utilised for developing Weber’s brand image and awareness, with internet users assured of brand authenticity.

Weber, established in 1900, provides a full offer of solutions for building, construction and renovation. Weber is a world leader of premix mortars and is involved in innovating solutions for facades, tile fixing, flooring, technical mortars, masonry mortars, plastering mortars and expanded clay. This is achieved by Weber’s commitment to providing useful innovative solutions supported by relevant services based on Weber’s winning combination of a deep local knowledge and its international experience. Headquartered in France, Weber employs around 10,000 staff members in a network of more than 180 flexible and local production units and 230 factories across 48 countries. Weber’s presence covers most of Europe, including UK, Russia, Sweden, Ukraine, Spain, Germany as well as China, India, Saudi Arabia, Brazil, Morocco, South Africa and Malaysia, to make its products and services more accessible to its worldwide customers. Weber generated a turnover of €2.3 billion in 2011. Weber believes in innovating processes that will involve its customers to guarantee efficiency, quality and competitiveness. In this regard, consumer trust and continuous innovation are paramount considerations in Weber’s application for .weber.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .weber gTLD will facilitate greater trust and assurance from internet users connecting with Weber online, whilst still allowing convenient and efficient interaction.

Weber’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Weber is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .weber gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Weber and its affiliate entities, at this stage, which will provide added consumer trust that .weber domain names are trustworthy. As .weber domain names are subject to registration standards, policies and procedures under Weber’s control, this eliminates the possibility of malicious conduct within the .weber domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in the .weber gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Weber’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Weber. As Weber has effective control over the registration and use of domain names under the .weber domain space, this will also contribute towards general service innovations on the internet.

Given the restricted nature of the .weber gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of 200 domain names will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 800 domain names as Weber develops and implements new marketing programmes under the .weber domain space.

Weber intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Weber will use geographic names to localise its websites in the countries in which it operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.

Weber will also utilise Internationalized Domain Names (IDNs) at the second level, initially including Latin, Cyrillic, Arabic and Han scripts. The use of IDNs will allow internet users to engage with .weber in their native language, creating a more positive user experience and encouraging diversity. As the use of the .weber gTLD evolves, it is anticipated that the use of IDNs, including additional languages, will increase within the .weber domain space.

Weber is a well-recognised global brand for its building, construction and renovation solutions with its “Weber” trademark registered in 56 countries and territories including Hong Kong, Chile and Italy for categories such as Chemicals (Class 1); Paints (Class 2); Non metallic building materials (Class 19) and Building construction and repair (Class 37). Weber also has trademarks including but not limited to “Weber.Floor” in 27countries, “Weber.therm” in 20 countries, “Weber.color” in 10 countries such as Brazil, Italy and Czech Republic for the same product categories.

Weber has 22 existing domain names with an exact match to the applied-for .weber string and “Weber” trademark in the following spaces including weber.dk, weber.gr, weber.fr, weber.es, weber.bg, weber.ua and weber.ie. Weber also has existing domain names containing .weber in spaces such as e-weber.com and netweber.co.uk.

Weber believes that the .weber gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. Weber trademarks are a leading and reputable global brand with significant reputation in the building, construction and renovation industry as Weber has used the term “Weber” in conjunction with its pre-mixed mortar businesses for more than 100 years.

Similar gTLD applications: (0)

gTLDFull Legal NameDetail