18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||Detail|
|.quest||Quest ION Limited||View|
18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED GTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .quest gTLD are consistent with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. In addition, QNet also seeks to foster its online reputation and provide an authoritative internet space through which QNet and its global network of independent representatives will be able to communicate with its customers directly and effectively. The ability to create domain names on demand specific for our independent representatives and also related to QNet’s specific marketing, specialty service and product development supports these goals and will allow registrants to focus on internet marketing. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED GTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .quest gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .quest gTLD will simplify how internet users interact with QNet by providing a distinctive domain space which will allow internet users to distinguish between authentic and forfeited IRs form QNet. Internet users will be able to directly and easily navigate to the .quest gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. QNet can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .quest domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .quest domain space, which will differentiate interaction between internet users and QNet.
The differentiation of .quest gTLD as a trusted site for QNet will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .quest domain space to acquire products via direct selling. As a result, .quest will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .quest will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as QNet who work across many different jurisdictions and geographical markets, making it difficult for the public to find authentic QNet related TLDs. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. QNet has the ability to create second or third level domain names including the use of geographic names and IDNs on demand which are relevant to its customer base, services and products. QNet will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
The proposed .quest will provide a positive and better user experience, which meets the changing and growing needs of the global internet community. QNet will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by QNet. Therefore, .quest gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
The .quest gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .quest gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.
The proposed registration policy is attached in response to Question 28.
Only registrants who meet the eligibility criteria will be eligible to register domain names in .quest. The domain name registration process will address the requirements mandated by ICANN, including rights abuse prevention measures. As the use of the .quest gTLD expands and evolves, QNet may consider further expanding the use of .quest gTLD domain names at a later date. Such expansion will comply with all policy, operational and technical requirements and will adhere to applicable measures to protect customer trust and the stability of the internet.
18(B)V. WILL YOUR PROPOSED GTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
QNet is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information. Although the direct selling industry is not regulated QNet’s IRs are expected to adhere to its Code of Ethics, setting rules for conduct with the public and obligations they have to adhere to as representatives of QNet.
In its privacy statement, QNet informs internet users about how data is collected on its website and how these data are used. QNet collects some personally identifiable information and uses this information:
- to operate its website and deliver the requested services;
- to inform internet users about other products or services that QNet or its affiliates have available; and
- to conduct research via surveys.
In any case QNet does not sell, rent or lease its customer list to third parties and will only disclose personal information, without notice, if required by law or in good faith that such action is necessary.
QNet will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both QNet and its users interacting with QNet online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .quest gTLD. QNet already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access such as encryption via Secure Sockets Layer (SSL) and Extended Valuation Secure Sockets Layer (EVSSL) protocols. QNet also uses identity verification processes, has Cybertrust audit security procedures quarterly and employs Two-Factor Authentication (2FA) online security methods in order for an IR to access his account.
QNet will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .quest domain space.
18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed new gTLD will be publicised by an appropriate communications plan to promote recognition of the new gTLD within the internet community, to both QNet independent representatives and internet users generally, to be a trusted site and as a sign of authenticity.
It is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
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