18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.ciprianiHotel Cipriani SrlView

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
• There will not be multiple applications for a particular domain in the proposed .cipriani TLD because this will be a exclusively controlled TLD were only 1 party, the applicant and its affiliated entities, will be able to seek registrations.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
• This question is not applicable to an exclusively controlled TLD, like the proposed .cipriani TLD.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
• The proposed .cipriani TLD will be a self-funded, exclusively controlled TLD available only to the applicant and its affiliated entities. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.

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