18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.theatreKey GTLD Holding IncView

The goal of .theatre is to provide high quality, authentic information and online experiences for individuals interested in live theatre, musicals, opera, ballet and other performing arts, Broadway, and other related concepts, topics and activities. The reputation of KBE, through its operation of broadway.com, is well recognized as a single source for high quality access to tickets, content, information and programming related to live theatre around the globe. The level of service to its customers is highly regarded as the single most trusted source for Broadway and live theatre entertainment.

Internet users will benefit because .theatre will provide an enhanced online experience from the existing broadway.com through its ability to build more personalized experiences for internet users seeking artistic and cultural diversity. .theatre will provide Applicant greater control over the domain as a registry operator, enabling the domain to be operated with the same exceptional values KBE has shown to users through the operation of broadway.com. Additionally, new communities can be identified and formed to connect internet users with others interested in theatre and other performing arts, Broadway and entertainment.

.theatre intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system and will carefully monitor and safeguard the user experience to provide users confidence that they have found the well-known, famous brand associated with broadway.com, and can be certain that users will find the high quality content, information and experiences associated with a brand they know and trust. New users will quickly come to recognize that .theatre stands for authentic, high quality, trusted sources for information about live theatre and other performing arts, entertainment, experiences, products and services.

.theatre will provide users who navigate within .theatre privacy protection similar to what is currently provided on broadway.com. Applicant will annually review and audit these policies to ensure that best practices are being utilized to protect the safety, security and confidentiality of its users.

.theatre will further enhance brand consistency by creating numerous subdomains under the .theatre TLD that have not been available under the existing top level domain namespace. Further, the .theatre TLD creates the possibility that these to-be-created subdomains will be more precisely targeted to internet users that will use them, more focused on content associated with the TLD under which they will reside, and more relevant to the TLD.

Similar gTLD applications: (3)

gTLDFull Legal NameDetail
.theaterKey GTLD Holding IncView
.bwayKey GTLD Holding IncView
.broadwayKey GTLD Holding IncView