18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.starStar India Private LimitedView

STAR INDIA PRIVATE LIMITED (SIPL) plan for launching the .STAR TLD is to offer a robust, cost-effective means for its high profile entertainment-related brands and media channels to assert their identities online. SIPL is committed to launching and managing .STAR in a responsible manner for its channels with enhanced safeguards. This includes minimizing and eliminating social costs; establishing a better financial income stream for its brands through advertising; creating new improved innovative services for its media-related brands that will benefit Internet users and consumers.

One primary benefit is the elimination of SIPL to pay extraordinary fees to secure their brand names under existing TLDs, such as .COM, that have been registered by other entities with the purpose of selling them for high profits. For example, the domain star.com would be worth millions of dollars according to recent domain sale trends. The .STAR TLD is a more cost efficient alternative.

Since .STAR is a single-registrant TLD, there will not be a fee for registration of a domain. The .STAR TLD will be a value-added service to leverage SIPL’s existing brands and channels, while diversifying their existing business model. The .STAR TLD will be operated without profiting through domain registrations in mind and will be wholly funded by SIPLʹsexisting media revenue generation business model. The .STAR TLD will be operating under a loss leader strategy to stimulate more revenues in SIPL’s primary business models, such as TV subscriptions and advertising.

SIPL does not have plans for advantageous pricing, no introductory pricing, or plans for any bulk registration discounts since they are the single registrant.
There will be no burden on the general public concerning defensive registrations as such will not be available to any interested registrant being a right holder or not.

SIPL will not offer long term or permanent contracts for domains. The registration length will be considered in a case by case basis and within standard requirements from ICANN (1-10 years and at any time a maximum expiration date of 10 years).

.STAR will use parked pages if it serves the interests of its brands and channels, but primarily use of parked pages is not expected.

Similar gTLD applications: (1)

gTLDFull Legal NameDetail
.WMEWilliam Morris Endeavor Entertainment, LLCView