18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.CRUISECruise Lines International Association Inc.View

We believe that our intention to restrict the registration of names within the .Cruise registry to pre-validated representatives of CLIA or selected affiliates, will eliminate or minimise social costs. Potential negative consequences on members are likely to be minimised and possibly even eliminated because .Cruise domains will not be made available to anyone outside CLIA membership.

i. How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

We do not want to commercialise our .Cruise registry. We will not receive multiple applications for a particular domain and consequently, there will be no need for any resolution. We will control eligibility very strictly.

ii. Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

Because we plan that all .Cruise domain names will be registered to CLIA or affiliates, we do not think that there is any need to offer cost benefits for registrants.

iii. The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

CLIA‘s Domain Name Management Team will set the period of registration for .Cruise domains. We are applying for .Cruise as we believe it will complement our strategic goals and protect our IP rights, not to generate revenues from selling domains. Therefore there will be no need to consider contractual commitments or issues around pricing including price escalation, though we will comply with the provisions of Section 2.10 of the Registry Agreement.

Before launching this TLD, CLIA will develop and publish its policies and guidelines, setting out full details of how the registry will implement its vision and purpose as set out in this answer. CLIA may adapt its policies and proposed use of the gTLD, in a manner consistent with the purpose, to reflect changes in its business, the needs of members, prevailing circumstances in the industry and the adoption of new gTLDs by the community.

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