18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.RUGBYIRB Strategic Developments LImitedView

The .rugby TLD is intended to function with leading-edge technologies and business practices, ensuring a trustworthy and positive user experience. The goal is to use the IRB’s online infrastructure and services to encourage internet users with an affinity for the sport of rugby to interact online with each other.

In general, the IRB intends for users to perceive the TLD as a trustworthy and intuitive indicator of online information and services relevant to the sport of rugby. The IRB intends to provide a safe and trustworthy Internet space, enhancing user experience by mitigating security-associated risks. Precise details are set forth in answers to Questions 26, 28 and 29.

In addition, the TLD will provide an easily navigable and predictable domain name space. For example, geographicnames.rugby for localized websites, and product.rugby for websites related to products relevant to people with an affinity for rugby. All of this will lessen users’ confusion when interacting online.

The IRB will offer a phased launch, consistent with many prior gTLD domain name launches. First, a Sunrise Period will be offered as required by ICANN, for trademark holders to register domain names that correspond to their marks. If there is more than one qualified Sunrise applicant, then they will be invited to participate in an auction to select the registrant of the contested name. After the close of the Sunrise Period, the IRB will conduct a Premium Name Availability Period, accepting applications for registrations of any available .rugby domain names. In the event of more than one applicant contending for any domain during this Period, all such applicants will be invited to participate in an auction to select the registrant of the contested name. After the Premium Name Availability Period, the IRB will make names generally available for open registration by any interested person or entity, on a first-come⁄first-served basis.

The IRB intends to promote early adoption of the .rugby TLD by initially offering discounts for multi-year registrations and for purchase of multiple domain registrations. A registrant who chooses a multi-year registration will pay less for the second and successive years which are paid in advance. A registrant who chooses to register multiple domain names at one time will receive a discount on the second and successive registrations made at the same time. Registrants may combine both discounts, for even greater savings.

The IRB also intends to make clear contractual commitments to registrants regarding the magnitude of price escalation upon renewal. The IRB will not raise the real base price (exclusive of any discounts, taxes, etc.) of .rugby domain name renewals by more than ten percent in any calendar year (exclusive of inflation). This will be clearly stated in Registry-Registrar Agreement, requiring registrars to include this commitment in all .rugby Domain Name Registration Agreements.

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gTLDFull Legal NameDetail
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