18(a) Describe the mission/purpose of your proposed gTLD
|gTLD||Full Legal Name||Detail|
|.shriram||Shriram Capital Ltd.||View|
About our company:
Shriram Capital Limited (SCL) is the overarching holding company for the Financial Services and Insurance entities of the Shriram Group. The Shriram Group, which was incepted in 1974, has grown over the last three decades to become a Rs. 40,000 crore ($ 8 billion) group. Today, Shriram has grown to become one of India’s largest financial groups, with an increasing interest by investors. Shriram Group’s businesses strive to serve the largest number of common people (referred to ‘aam admi’ or ‘bottom of the pyramid’), through various products: Commercial Vehicle Financing, Consumer & Enterprise Finance, Retail Stock Broking, Life Insurance, Chit Funds, investment, Life Insurance and General insurance Products. Although financial services is the strength of the group (accounting for 90% of businesses), the group is growing and expanding in various non-financial businesses such as Real estate⁄ property, manufacturing, engineering, IT, Infrastructure and Power andAuto Machine.
The key business of the group is commercial vehicle financing, managed by Shriram Transport Finance Company, the largest asset financing company in India. Another group company, Shriram City Union Finance Ltd, is a leader in Retail Financeacross a wide range of products in the Industry. Shriram Life Insurance is a joint venture with the South African Insurance giant, Sanlam Insurance.
Shriram Capital, on a consolidated basis, has an overall customer base of 7 Million, 33,000 employees across 2700 offices, net profit of over Rs. 15 Billion ($ 300 million) with Assets Under Management (AUM) of over Rs. 500 Billion ($ 10 billion). SCL is well-positioned to take the Group to the next strategic level through consolidating its position in some of the key businesses like Transportation, Equipment Finance and providing the necessary impetus to grow its Retail Finance businesses. SCL will also help to grow the Insurance businesses (both Life & General Insurance) in the Group with optimal profit. The strategic reorientation of SCL will help Shriram Group to be a significant and profitable enterprise in various facets of the Financial Services businesses in India and overseas.
The Shriram group boasts of various senior level management, who are highly experienced and respected personalities in the financial services industry space. Going forward, the group looks to expand its partnership with global players, enter the banking industry, and grow its operations in non financial businesses.
Mission and Purpose of gTLD:
Shriram Capital intends to own a TLD, as it is looking for having a complete control on the second level domain names. Shriram Group overall has more than 15 subsidiary companies, various investors and partners, and numerous small businesses. To bring all these companies⁄partners underone umbrella name, Shriram is looking to apply for a gTLD (.shriram).
In the current situation, the group companies hold various different types of domains in current TLDs, such as ‘.com’, ‘.in’ and so on. This makes it difficult for one to remember the company website URL, and gives an impression of poor branding or communication of the group, as there is no standardisation within the domain names.
Although the Internet is a fast growing medium, there iswidespread possible naming conventions and elements of Cybersquatting. The existing TLDsmay mislead any financial institutional customers to various phishing⁄malicious websites, leading to online fraud. Shriram wants to have an exclusive ownership of a TLD (.shriram), so it can provide a complete level of security and comfort to its stakeholders, with respect to online fraud, malicious websites and the likes.
The Group would like to have complete ownership and control over the .shriramTLD, allowing it to market the Shriram brand, created over the past three decades, efficientlyand in a standard manner. The group began in 1974, and since then has grown in numbers multifold, as well as in the view of its customers and employees. The group does not want the brand value created by Shriram over the last three decades to be misused, and hence seeks to own this gTLD.
Shriram Capital sees the Internet as a strong and growing medium to reach out to its audience and various stakeholders. An increasing number of the group’s customers (low-income level) are becoming more technology savvy as compared to recent times, and see the Internet as an easily accessible tool for communication with the company, either in the form of payments, remittances, product information, customer portals or simply feedback and so on. For employees, the group sites are accessed for web-basede-mails, submitting claims, re-imbursements, leave applications and viewing dashboards⁄ performance reports.
Hence, Shriram Capital (SCL) plans to invest in owning its own TLD (.shriram). This will bring the following benefits to the Shriram Group:
1. Direct and easy navigation to URLs, causing less inconvenience
2. Marketing and building of the ‘Shriram’ brand in an efficient and proper manner
3. Uniformity and standardisation in the usage of prefixes across all group companies, bringing them all under one cloud
4. ‘Shriram’ brand protection
5. Control over second level domain names
6. Possibility to avoid communication errors from Company to Customers or Customers to Company. The same can be avoided in communication with other stakeholders such as employees, agents, investors, partners, and board members. This will build our relationship with all our stakeholders in the long term
7. Showcase ourself as a leader in this space, maintaining the reputation of our brand
8. As most of our businesses are public, this will be a good reach for future businesses⁄ forays, such as Banking
9. Aligning customers into a common domain name
10. Effective tool to avoid malicious sites and increase security
11. Search Engine Marketing⁄Optimization cost reductions
12. Greater Internet presence and control for the group
13. Reduction in costs for site maintenance
14. Increased opportunities for digital marketing⁄Online branding⁄Campaigns
15. Less dependence on search engines as company URLs will be easier to remember⁄recall
Shriram Capital will be using .shriram exclusively for its internal divisions and its subsidiary group companies. Currently, Shriram group hasregistered more than 20 domains ending in “.com”, “.in”, or “.org”.These include all the groups companies. Businesses which currently have a domain include:
Shriram Group: www.shriram.com; Shrriam Capital: www.shriramcapital.com (and .in); Shriram Transport Finance: www.stfc.in; Shriram City Union Finance: www.shriramcity.inand so on.
In addition to the above existing domains, there are various smaller companies which Shriram has acquired, or has a partnership with. Going forward, as the group expands it presence and reach to customers, more companies will be formed and⁄or acquired. Hence, there will be an increase in the number of domains which will be registered to cater to the new businesses and services offered by the group.
Assuming that our application for gTLD .shriram is approved, we have estimated and projected that in the first year, 25 domain names will be booked⁄registered. In the second year 150 domains will be live, and in the 3rd year 225 domains will be live. In the first year, we will allot domains to the above existing company URLs⁄domains, so as to bring all Shriram companies under a common cloud at the earliest. Going forward from the second year onwards, the smaller group companies will be bought under this TLD .shriram.
Once the gTLD has been allotted and approved for .shriram, we assume the above mentioned websites would become:
Shriram Group: www.group.shriram; Shriram Capital: www.capital.shriram; Shriram Transport Finance: www.stfc.shriram; Shriram City Union Finance: www.scuf.shriram and so on.
Similar gTLD applications: (0)
|gTLD||Full Legal Name||Detail|