18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.HOMEDot Home LLCView

Consistent with the mission⁄purpose of the .HOME gTLD, only NAR, REALTORS®, NAR members, NAR affiliates, NAR licensees and parties otherwise in a contractual relationship with NAR, will have an opportunity to register and⁄or use domain names in .HOME; any such registration or use will be under terms, policies and guidelines as NAR so determines, consistent with any applicable ICANN Consensus Policies, ICANN’s registry agreement, any applicable rules of law and NAR-approved guidelines.

It is NAR’s intent to operate .HOME as a restricted gTLD, at least as compared to open, unrestricted TLD’s such as .com and .net, consistent with its stated mission⁄purpose and employing the registration restrictions set forth herein. The restricted nature of the gTLD will help eliminate or minimize social costs, as registrants will be limited to individuals or entities which have an established relationship with NAR.

Further, the .HOME gTLD implicates NAR’s Vision and reputation, further minimizing or eliminating social costs as compared to users⁄operators of unrestricted gTLD’s, which have no such Visions or reputations to protect.

1. Resolving multiple applications for a particular domain name.

NAR anticipates that the bulk of multiple applications for a particular domain name will be resolved on a first-come, first-serve basis. In appropriate circumstances, such as in allocating any premium names, first-come, first-serve allocation may be at a higher fixed annual fee. Resolution of any contention over a .HOME domain name must be consistent with NAR’s Vision and the mission⁄purpose of the .HOME gTLD. In the event multiple applicants are not distinguishable in light of NAR’s Vision and the mission⁄purpose of the gTLD, NAR will explore resolving the contention via an auction process. Any such auction would be performed by an experienced domain auction provider under best auction practices.

In the event of multiple applications for a particular domain name in a request for proposal (RFP) process, NAR will review the applications in light of NAR’s Vision and the mission⁄purpose of the .HOME gTLD, and explore contention resolution options between the applicants consistent with such Vision and mission⁄purpose. In the event multiple applicants are not distinguishable in light of the Vision and mission⁄purpose of the gTLD, NAR will likely explore resolving the contention via an auction process. Any such auction would be performed by an experienced domain auction provider under best auction practices.

2. Cost benefits for registrants in the .HOME gTLD.

NAR may provide one or more introductory discounts during initial operations of the .HOME gTLD, and NAR will review the results of any such discount(s) to determine if further discounts or other advantageous pricing should be implemented. If offered, NAR plans to make its members aware of any such introductory discounts in the new .HOME gTLD through its existing channels, which will also have the added benefit of creating general awareness for the existence of the new .HOME gTLD.

As set forth above, in appropriate circumstances, such as in allocating any premium names on a first-come, first-serve basis, allocation may be at a higher fixed annual fee.

3. Price escalation.

NAR does not intend to make contractual commitments to registrants regarding the magnitude of price escalation.

Similar gTLD applications: (6)

gTLDFull Legal NameDetail
.REALESTATEdotRealEstate LLCView
.REALTORReal Estate Domains LLCView
.CAREERdotCareer LLCView
.HOTdotHot LLCView
.MEDMedistry LLCView
.CASINOdotBeauty LLCView