18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.arteAssociation Relative à la Télévision Européenne G.E.I.E.View

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .arte gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. ARTE also seeks to foster its online reputation and provide an authoritative internet space where internet users can access all ARTE has to offer and through which ARTE is able to communicate with its customers directly and effectively. ARTE has initiated a 4 year project to implement ‘the ARTE galaxy’ where internet users can interact with ARTE on specific topics including documentaries, web-documentaries, web-fiction and history. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .arte gTLD will make positive contributions to the wider internet community by providing:


DIFFERENTIATION (INCREASED TRUST):

The .arte gTLD will simplify how internet users interact with ARTE by providing a distinctive domain space where internet users will have unique access to ‘the ARTE galaxy’ and various cultural activities offered within the ARTE brand. Internet users will be able to rapidly and directly navigate to the .arte gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. ARTE can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .arte domain space. The .arte gTLD will be an easy to remember domain space where ARTE will be able to offer internet users its multimedia, web activities and web channels. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .arte domain space, which will differentiate interaction between internet users and ARTE.


COMPETITION:

The differentiation of .arte gTLD as a trusted site for ARTE will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .arte domain space. As a result, .arte will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .arte will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. With the .arte domain space, ARTE will be able to have shorter, easier to remember and communicable domain names in a unified internet space. This will make it less complicated for users to navigate between the existing ARTE sites. ARTE has the ability to create second or third level domain names including the use of geographic names and IDNs on demand which are relevant to its customer base, services and products. ARTE will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .arte will provide a positive user experience, which meets the changing and growing needs of the global internet community. ARTE will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by ARTE. Therefore, the .arte gTLD will:

- provide an easy and intuitive reference and access point for internet users;

- introduce a new structure of domains and sub-domain names which are easier to communicate and to create;

- represent authenticity thus promoting user confidence;

- direct internet users to relevant information in a rapid and timely manner by creating domain names on demand;

- offer ARTE the possibility to evolve from a classical broadcaster to a multimedia company to suit its audiences’ evolving preferences in their medium to watching television programmes;

- use IDNs to enable customers to interact directly in their native language;

- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


As the new .arte gTLD expands and evolves, ARTE may consider offering the use of second level domain names to its cultural partners at a later date. In this endeavour, ARTE will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. ARTE will keep ICANN reasonably informed of any material developments relating to .arte gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

The .arte gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .arte gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only affiliate entities of ARTE will be eligible to register domain names in .arte at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures. As the use of the .arte gTLD expands and evolves, ARTE may consider expanding the use of .arte gTLDs at a later date. This could include temporary cooperation with cultural partners, for instance, opera houses throughout the world, to broadcast live events. Such expansion processes will comply with all policy, operational and technical requirements and will adhere to applicable measures to protect customer trust and the stability of the internet.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

ARTE is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information. ARTE complies with the Council Directive of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, The Data Protection Act 78-17 of 6th January 1978 (France) and the Law 2004-575 for Trust in the Digital Economy (LCEN) of 21st June 2004.

Privacy is of fundamental concern to most of ARTE’s customers as such ARTE has a strong interest in ensuring a high level of privacy protection for its customers. ARTE has implemented its own privacy statement to demonstrate its commitment to the protection of user privacy and confidential information. ARTE’s privacy statement ensures that it will only collect personal data for the provision of its requested services. Personal data will be immediately deleted once ARTE provides the requested services. ARTE may provide such personal data to its partners only to respond and to provide its services to the requests of its internet users. ARTE ensures that its users are able to have their personal data corrected, completed, clarified, updated or deleted to ensure the accuracy of their information. ARTE will not transfer or sell any of the collected personal data for commercial purposes.

As the .arte gTLD will only be available to affiliate entities of ARTE, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. ARTE will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, ARTE will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

ARTE will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both ARTE and its users interacting with ARTE online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .arte gTLD. ARTE already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access, based on a Secure Socket Layer (SSL) certificate around a Single Sign On (SSO) system.

ARTE will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .arte domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity. The new .arte gTLD will be used for the purposes of the ARTE Group and its cultural mission and will be used throughout ARTE’s existing cooperation with other public broadcasting companies such as ORF, RTBF, BBC.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

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