18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||Detail|
|.vanish||Reckitt Benckiser N.V.||View|
18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .vanish gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. RB also seeks to foster its online reputation and provide an authoritative internet space that will have a true global reach, through which RB is able to communicate with its customers easily, directly and effectively. The .vanish gTLD will allow RB to reach and aim for growth of the VANISH brand allowing more consumers to find the VANISH brand online and increasing sales. The ability to create domain names on demand related to specific marketing, specialty service and product development related to its VANISH brand supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .vanish gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .vanish gTLD will simplify how internet users interact with RB by providing an easy to find, distinctive clear domain space relating to its world leading VANISH brand. Internet users will be able to directly navigate to the .vanish gTLD site, saving time and resources searching for an official site through the use of shorter Uniform Resource Locators (URLs). The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. RB can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .vanish domain space, thus improving intellectual property protection and reducing the risk of cybersquatting. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .vanish domain space, which will differentiate interaction between internet users and RB.
The differentiation of .vanish gTLD as a trusted site for RB will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .vanish domain space. As a result, .vanish will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .vanish will be distributed not only to its direct customers, but to the internet community at large promoting improved services and competitive pricing in the market place.
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register domain names such as the VANISH brand in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as RB who work across many different jurisdictions and geographical markets. Under the existing TLD structure it is impossible for RB to own all various existing gTLD and ccTLD domain names for the VANISH brand. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. RB has the ability to create second or third level domain names including the use of geographic names and IDNS on demand which are relevant to its customer base, services and products. RB will be able to combine its use of the domain space with innovative user focused marketing and services, refining its domain name strategy. RB will be able to address the currently unmet needs in the existing domain name system providing greater consumer choice and customer satisfaction.
The proposed .vanish will provide a positive user experience, which meets the changing and growing needs of the global internet community. RB will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by RB. Therefore, .vanish gTLD will:
- provide an easy, clear and intuitive reference and access point for internet users;
- represent authenticity thus promoting user confidence and brand trust;
- direct internet users to relevant information in a timely and easy manner by creating domain names on demand using shorter URLs;
- use IDNs to enable customer to interact directly in their native language;
- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
RB intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, RB will use geographic names to localise its websites in the countries that cover its current markets and countries in which growth is expected. The use of geographic names is intended to:
- connect internet users with content tailored to the territory; and
- comply with required rules and regulations in the national territory.
The .vanish gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .vanish gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of RB will be eligible to register domain names in .vanish at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures. As the use of the .vanish gTLD expands and evolves, RB may consider expanding the use of .vanish gTLDs at a later date. Such expansion processes will comply with all policy, operational and technical requirements and will adhere to applicable measures to protect customer trust and the stability of the internet.
18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
RB is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information. RB complies with the Data Protection Act 2001 (the Netherlands) which implements directive 95⁄46⁄EC on Data Protection.
Privacy is of fundamental concern to most of RB’s customers as such RB has a strong interest in ensuring a high level of privacy protection for its customers.
RB will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both RB and its users interacting with RB online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .vanish gTLD. RB already implements measures to provide security to its users and to protect the confidential information of its users against misuse, loss, alteration and unauthorised access. Collection of any personally identifiable information is covered with a 256-bit, centrally provisioned Secure Sockets Layer (SSL) certificate. This includes login and registration, and any contact us pages where personally identifiable information is collected.
RB will continue to apply security measures of at least the same level as those currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .vanish domain space.
18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity. RB intends to carry out studies regarding the internet behaviour and the realities of technical integration once the new gTLD is operational. On this basis RB will work out a strategy to see how it can best market and promote the .vanish gTLD.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
Similar gTLD applications: (1)
|gTLD||Full Legal Name||Detail|
|.finish||Reckitt Benckiser N.V.||View|