18(a) Describe the mission/purpose of your proposed gTLD
|gTLD||Full Legal Name||Detail|
The content of this Answer to Question 18 describing the plans for CBRE, Inc.ʹs registry constitutes the ʺpurposeʺ of the registry as that term is used in paragraph 1.b. of Specification 9 of the Draft New gTLD Registry Agreement found in Module 5 of the Applicant Guidebook dated January 11, 2012 (the ʺPurposeʺ). CBRE, Inc., an indirect wholly-owned U.S. subsidiary of CBRE Group, Inc., will be filing this application with ICANN. For the remainder of this application, CBRE, Inc. and CBRE Group, Inc. will collectively be referred to as ʺCBREʺ unless otherwise noted. CBRE, Inc. will publish its Charter and its policies, guidelines, and other supporting documentation related to the implementation of the registry consistent with the Purpose, all prior to launch. All second level domain names registered by CBRE, Inc. on behalf of itself or an affiliate will be registered through an ICANN-accredited registrar and will be consistent with the Purpose.
The registry will be a standard, not a community-based, registry restricted to CBRE and its qualified subsidiaries, affiliates or business partners having the Required License (as defined below). The registry will be closed to registrants who do not have a formal, written trademark license agreement with CBRE and⁄or affiliate(s) which own the CBRE mark, specifically allowing the registration of a second level domain name in the registry (the ʺRequired Licenseʺ). There will be no market for second level registrations outside of registrants which are affiliated with CBRE and⁄or which have the Required License.
CBRE Group, Inc. (ʺCBRE Groupʺ), a publicly traded Fortune 500 and S&P 500 company listed on the NYSE (under the symbol CBG), is the worldʹs largest commercial real estate services firm, based on 2011 revenue, with leading full-service operations in major metropolitan areas throughout the world. CBRE Group offers a full range of services to occupiers, owners, lenders and investors in office, retail, industrial, multi-family and other types of commercial real estate. As of December 31, 2011, CBRE Group employed approximately 34,000 employees in more than 300 offices worldwide (excluding affiliate employees and offices), providing a range of commercial real estate services under the ʺCBREʺ brand name, investment management services under the ʺCBRE Global Investorsʺ brand name and development services under the ʺTrammell Crowʺ brand name.
Most of CBRE Groupʹs operations are conducted through CBRE, Inc. or subsidiaries of CBRE, Inc. CBRE is analyzing potential use case options on the type of domain names that will be permitted to be registered and by whom. Until an extensive discussion about the potential use cases can be undertaken across all CBRE business units, CBRE has opted for Neustarʹs Brand Assurance Program that will permit CBRE to scale operations based upon specific implementation plans to be determined by CBRE.
18.1.2 Mission and Purpose
CBRE, Inc. intends to submit one gTLD application for the string .CBRE which it then intends to operate as a closed registry consistent with the Purpose. CBRE, Inc. will be funding this new gTLD initiative, but CBRE Group will provide a letter of commitment to ICANN ensuring payment of all CBRE, Inc.ʹs obligations during the term of CBRE, Inc.ʹs Registry Agreement with ICANN. The intended mission and Purpose of the .CBRE gTLD is to serve as a trusted and intuitive namespace for the benefit of CBRE Group and its qualified subsidiariesʹ and affiliatesʹ clients, potential clients and other Internet users, that will deepen and broaden these entitiesʹ relationships with those audiences in connection with the commercial real estate services CBRE provides.
Although ICANN has not specifically recognized a .BRAND gTLD specification in the current gTLD application round, it is widely anticipated in the brand-owner community that this will become a specialty subset of the gTLDs. .CBRE is intended to be one of those .BRAND gTLDs, with the goal of protecting CBREʹs online presence and identity, expanding its marketing and promotion efforts, providing a secure channel for online content and services, and offering a platform through which to consolidate many of the intellectual property activities of CBRE.
CBRE, Inc. intends to limit registration and use of domain names within the .CBRE gTLD to CBRE Group and its qualified subsidiaries, affiliates, and business units. This limited use coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt CBRE, Inc. from any annual Code of Conduct Compliance requirements.
Although there are no current plans to do so, CBRE may consider opening up second level registrations to select third parties having the Required License.
CBRE currently plans a four-stage rollout for the .CBRE gTLD:
1. Stage 1
The initial stage of implementation of the gTLD will involve CBRE registering two .CBRE second-level domain names. This initial use will provide CBREʹs IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .CBRE gTLD domain names, interoperability with software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow coordination with the internal and external staff responsible for the delegation and setup phases of the .CBRE gTLD to ensure a proper transition from delegation to full operation.
2. Stage 2
Once all testing has been successfully completed, CBRE will begin allocating domain names in the .CBRE gTLD for more widespread corporate use. During this same time period, CBRE will begin evaluating strategies to potentially migrate traffic away from its current network of second-level domain names, which are registered in a variety of TLDs, to CBREʹs new gTLD.
In Stage 2 CBRE may evaluate expanding the operations of the .CBRE gTLD during Stage 3 to permit registration by other registrants having the Required License. However, any expansion would be conditioned upon a review of Specification 9 set forth in the template Registry Agreement to ensure compliance with CBREʹs business model.
3. Stage 3
Depending on the evaluations undertaken in Stage 2, CBRE may implement the permanent migration of Internet traffic away from the TLDs in which CBREʹs domain names are currently registered, and toward the new CBRE, Inc. gTLD. It is in this stage that CBRE may extend registration rights to those having the Required License depending upon compliance with Specification 9. Any such expansion to third parties might never happen and therefore all timeframes are subject to change.
After consideration of the following factors: analysis of CBREʹs existing domain name portfolio; internal analysis of marketing initiatives; and the fact that CBRE will have full control over the number of registrations in the .CBRE gTLD namespace, CBRE is confident that the number of domain name registrations will be less than 10,000 in the first five years of operation.
4. Stage 4
Based on their experiences with any expansion implemented in Stage 3, CBRE will assess whether their business plan and expansion strategy should be augmented by extending registration rights to a broader class of licensees. It is anticipated by CBRE that the impact of .BRAND gTLDs will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary⁄affiliate⁄business unit, and licensees use will take into account this experience as well as a technical analysis of potential expansion.
Utilizing current projections based upon CBREʹs existing and future business plans, current domain name portfolio, and other strategic factors, CBRE estimates initially there will be no more than two second-level domain name registrations per the terms of Neustarʹs Brand Assurance.
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|gTLD||Full Legal Name||Detail|
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