18(a) Describe the mission/purpose of your proposed gTLD
|gTLD||Full Legal Name||Detail|
|.weatherchannel||The Weather Channel, LLC||View|
The Weather Channel, LLC (TWC) is applying for .weatherchannel. The TLD will be used to market the TWC brand, products, and services and facilitate internal company communication.
TWC is a wholly owned subsidiary of TWCC Holding Corporation (TWCCHC). Together with other subsidiaries of TWCCHC, TWC is part of The Weather Channel Companies (TWCC). TWCC, through its subsidiaries, owns The Weather Channel television network, The Weather Channel digital properties and other weather-related businesses including WSI Corporation (WSI). The Weather Channel television network reaches over 100 million US households, and TWCCʹs web properties (including weather.com) are used by 60 million unique users each month. TWC has 40 million mobile users monthly through its tablet and mobile telephone applications and mobile websites, with TWCC mobile applications being one of the most used on smart phones and tablets. WSI provides weather data and services to top companies in the local television⁄media, energy, and aviation industries. TWC was initially launched in 1982 to program and deliver a cable television network and today, TWCC is a leading global brand and a recognized world leader in weather forecasting capabilities with global coverage including UK, France, Spain, Italy, Germany, India, Brazil and other Latin American countries. In this regard, continuous innovations and improvements in weather forecasting technologies and reliable online presence are the main consideration in TWCʹs activities. TWCC has approximately 1,100 employees and is headquartered in Atlanta, US with offices in global locations including New York, Chicago, Boston, San Francisco, Detroit, Dallas and London.
Core to TWCʹs mission is the use of technology to deliver accurate, relevant, and timely weather related content to its customers. TWC invests significantly in digital media technology and the .weatherchannel TLD will be an enhancement to this priority and used to advance TWCʹs brand and strengthen existing relationships with its users.
.weatherchannel will be used primarily to market new TWC products and services to its user base. Examples may include the marketing of new television shows (e.g. CoastGuardAlaska.weatherchannel), digital product launches, promotions, etc. A secondary use for the .weatherchannel gTLD will be for internal communication, perhaps including a company intranet site or other employee-related portal.
Though the .weatherchannel TLD will be used and promoted, it will be deployed in a closed⁄restricted manner. Specifically, the TLD will not be open to registrants other than TWC for second-level registrations. Accordingly, in the first year the TLD is unlikely to have more than 10-20 second-level names in the registry. Decisions on second-level registrations will be made only by The Weather Channel as will future decisions on when and how to put second-level names to use.
The .weatherchannel TLD will help fulfill ICANNʹs mandate in the Affirmation of Commitments to promote competition, consumer trust, and choice in Internet navigation and use. Specifically, TWC believes the .weatherchannel TLD will:
* Promote competition amongst media companies by showcasing an innovative new way to market and promote consumer media products and brands
* Enhance consumer trust by providing TWCʹs user base a secure and trusted vehicle for communicating with the TWC brand
* Increase consumer choice by expanding the options that consumers have for interacting with their favorite brands
TWCC is a well-recognized global brand with registered and pending trademarks (through TWC) consisting solely of WEATHER CHANNEL or THE WEATHER CHANNEL in 77 countries and territories for (but not limited to) the following classes: 9 (instruments, pre-recorded audio and video recording), 16 (print), 35 (advertising), 38 (telecommunications), 41 (education), 42 (online publications; meteorological services), 45 (personal and social services).
TWC has an extensive domain name portfolio including existing domain names with an exact match to WEATHER CHANNEL or THE WEATHER CHANNEL trademark and the applied-for string in various domain spaces, including com, biz, co, co.uk, com.mx, eu, info, jobs, mobi, tv, and us.
TWC believes that the .weatherchannel gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. TWCC is a leading global brand and a recognized leader in weather forecasting capabilities. TWC is the owner of several trademarks worldwide containing or consisting solely of the term WEATHER CHANNEL or THE WEATHER CHANNEL and has a strong worldwide reputation. TWC has used the mark THE WEATHER CHANNEL in conjunction with its core business since its establishment and reaches close to 100 million TV viewers, 60 million web users and 40 million mobile users monthly.
TWC does not intend to utilize Internationalized Domain Names (IDNs) for .weatherchannel at the second level.
Similar gTLD applications: (1)
|gTLD||Full Legal Name||Detail|
|.weather||The Weather Channel LLC||View|