18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.LIAISONLiaison Technologies, IncorporatedView

18.3.1 What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)?

Liaison has proposed operating rules to limit domain registrations to Liaison, its subsidiaries and affiliates, and potentially its licensees and strategic parties and will provide a trusted online environment for end-users.

Therefore, one way in which social costs will be eliminated is that there will be no defensive need for other trademark and brand owners to register second-level domains in the .LIAISON gTLD. In addition, the .LIAISON gTLD will provide end-users with a trusted source for Liaison information, goods, and services.

18.3.2 What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

Liaison believes that the proposed operation of the .LIAISON gTLD as set forth in this application has no known negative consequences or cost implications to end-users. On the contrary, the proposed operation of this registry will likely lead to direct and quantifiable benefits to end-users.

18.3.3 How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Liaison does not envision multiple applicants for the same domain name, as domain names will only be allocated to Liaison, and potentially to Liaison’s licensees and strategic parties.

18.3.4 Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Liaison does not envision any pricing, introductory discounts, or bulk registration discounts at this time because these marketing⁄commercial initiatives are inconsistent with the mission and purpose of the .LIAISON gTLD as a trusted online source identifier for Liaison, subsidiaries and affiliates, and potentially its licensees and strategic parties.

Moreover, it is the current intention of Liaison to limit the distribution of second-level domain names in the first three years and the company is therefore forecasting conservative second-level domain name registration volumes during this period.

18.3.5 Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Liaison is committed to providing the domain name registration periods set forth in the Registry Agreement. Therefore, providing contractual commitments in a domain name registrant agreement regarding the magnitude of price escalations does not seem relevant or appropriate. Liaison acknowledges that the current template Registry Agreement requires that the Registry Operator “shall offer registrars the option to obtain registration periods for one to ten years at the discretion of the registrar.”

However, Liaison and other initial registrants will only register domain names on an annual basis.

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