18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.pncPNC Domain Co., LLCView

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

• There will not be multiple applications for a particular domain in the proposed .PNC TLD because this will be an exclusively controlled TLD were only 1 party, PNC Bank, will be able to seek registrations.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

• This question is not applicable to a exclusively controlled TLD, like the proposed .PNC TLD.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

• The proposed .PNC TLD will be a self-funded, exclusively controlled TLD available only to PNC Bank. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.

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